{"id":2786,"date":"2010-07-09T20:08:03","date_gmt":"2010-07-09T18:08:03","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2786"},"modified":"2010-07-09T20:12:25","modified_gmt":"2010-07-09T18:12:25","slug":"meme-yo-confieso-que-soy-fan-de","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/07\/09\/meme-yo-confieso-que-soy-fan-de\/","title":{"rendered":"Meme: Yo confieso que soy fan de&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/cristinaaced.com\/blog\/2010\/07\/08\/yo-confieso-que-soy-fan-de%E2%80%A6-meme\/\">Cristina<\/a> me pasa este meme iniciado por <a href=\"http:\/\/marketingtakeaway.com\/2010\/06\/28\/yo-confieso-que-soy-fan-de\/\">los chicos de Marketing Take Away <\/a>en busca de las marcas y sus fans: una buena excusa para tratar de definir qu\u00e9 es ser fan de una marca.<\/p>\n<p>Antes de que Facebook devaluase esta palabra, pensar en fan era sin\u00f3nimo de gente\u00a0gritando frente a sus \u00eddolos televisivos, cinematogr\u00e1ficos, musicales y deportivos. Entendido as\u00ed, pensando en marcas personales, creo que solo puedo declararme<strong> <\/strong>fan de <strong>Valentino Rossi<\/strong> o de <strong>Jerry Bruckheimer<\/strong> igual que de muchos actores y directores que me arrastran al cine.<\/p>\n<p>Pensando en marcas comerciales, en una escala de menos a m\u00e1s, podemos tratar de\u00a0fan a alguien:<\/p>\n<ul>\n<li>que solo compra esa marca, sin importar precio<\/li>\n<li>que no prueba otras, sin comparar<\/li>\n<li>que le gusta todo lo que hace esa marca, incluidos nuevos productos o versiones<\/li>\n<li>que la recomienda, tratando incluso de\u00a0convencer a los dem\u00e1s de que la usen<\/li>\n<\/ul>\n<p>En abril,\u00a0<a href=\"http:\/\/comicpublicidad.blogspot.com\/2010\/04\/es-marquista-la-gente-de-marketing.html\">J de Comicpublicidad <\/a>hizo una peque\u00f1a encuesta sobre\u00a0las marcas que vest\u00edamos en ese momento.\u00a0Como ya le dije, en ropa no soy marquista. En realidad, lo soy de muy pocas cosas\u00a0y tengo que hacer un esfuerzo por pensar en las marcas que siempre me acompa\u00f1an: <strong>Coca-cola<\/strong> o\u00a0<strong>Danone<\/strong> si pienso en alimentaci\u00f3n, <strong>Nokia<\/strong> o <strong>Canon<\/strong> si pienso en m\u00f3vil y c\u00e1mara de fotos o <strong>Google<\/strong> si pienso en Internet. Del resto, no me importa probar diferentes.<\/p>\n<p>Recuerdo la campa\u00f1a de Kas y su \u00abyo soy de\u00a0Kas naraja\u00bb (aunque yo soy de Fanta) que parece haber inspirado a la reciente \u00absoy de la M\u00fatua\u00bb de MM y que precisamente pretend\u00eda esto, que dijesemos p\u00fablicamente que \u00e9ramos fans de su marca. Ese sentimiendo de unidad, de comunidad no lo siento con ninguna marca&#8230; as\u00ed que quiz\u00e1 no sea fan de ninguna. Aqu\u00ed va mi confesi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristina me pasa este meme iniciado por los chicos de Marketing Take Away en busca de las marcas y sus fans: una buena excusa para tratar de definir qu\u00e9 es ser fan de una marca. Antes de que Facebook devaluase esta palabra, pensar en fan era sin\u00f3nimo de gente\u00a0gritando frente a sus \u00eddolos televisivos, cinematogr\u00e1ficos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,2],"tags":[298,155,159],"class_list":["post-2786","post","type-post","status-publish","format-standard","hentry","category-dm","category-publicidad","tag-marca-comercial","tag-marca-personal","tag-meme"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"predecessor-version":[{"id":2790,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2786\/revisions\/2790"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}