{"id":278,"date":"2007-11-11T20:58:17","date_gmt":"2007-11-11T19:58:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=278"},"modified":"2007-11-11T20:59:12","modified_gmt":"2007-11-11T19:59:12","slug":"tv-estimacion-de-audiencia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/11\/11\/tv-estimacion-de-audiencia\/","title":{"rendered":"[TV] Estimaci\u00f3n de audiencia"},"content":{"rendered":"

Intentando ordenar mis apuntes para\u00a0TeleWiki<\/a>\u00a0me he\u00a0reencontrado con\u00a0una parte del libro \u00abAudiencia y programaci\u00f3n\u00bb (VVAA, RTVV 1993), en concreto con el cap\u00edtulo de Eduardo Madinaveitia<\/a> dedicado a la predicci\u00f3n de audiencias de televisi\u00f3n.<\/p>\n

Frente a la pregunta de si es posible estimar cu\u00e1nta audiencia tendr\u00e1 un programa<\/strong>, su respuesta son\u00a010 factores que influyen<\/strong> en la determinaci\u00f3n de la audiencia (me permito reordenarlos de m\u00e1s a menos importante):<\/p>\n

    \n
  1. La hora<\/strong>: durante la sobremesa y en prime time es cuando m\u00e1s se concentra la gente frente a la televisi\u00f3n.<\/li>\n
  2. El d\u00eda de la semana<\/strong>: los fines de semana tienen m\u00e1s audiencia a lo largo de d\u00eda, por la noche los viernes y s\u00e1bado es menor.<\/li>\n
  3. La cadena<\/strong>: un buen ejemplo reciente es el de \u00abBuenafuente\u00bb que ha ido de una cadena a otra. Es importante fijarse tambi\u00e9n en la\u00a0cobertura (auton\u00f3mica, nacional, de pago…).<\/li>\n
  4. Las otras cadenas<\/strong>: intentar arrebatar telespectadores a un programa estrella de otra cadena puede hundir una serie.<\/li>\n
  5. El programa<\/strong>: un mismo g\u00e9nero (una serie que substituye a otra o una pel\u00edcula semanal) no tiene por qu\u00e9 dar la misma audiencia aunque coincida en hora, d\u00eda y cadena.<\/li>\n
  6. El programa anterior<\/strong>: el fen\u00f3meno del arrastre puede conseguir unos puntos muy valiosos a final de mes.<\/li>\n
  7. El programa posterior<\/strong>: en l\u00ednea con el anterior.<\/li>\n
  8. N\u00famero de repeticiones<\/strong>: en el caso de series y pel\u00edculas est\u00e1 muy claro que influye (v\u00e9ase el caso de \u00abHouse\u00bb o de \u00abPretty woman\u00bb)\u00a0pero tambi\u00e9n puede tratarse de reposiones de programas en otra\u00a0franja.<\/li>\n
  9. El mes<\/strong>: se ve m\u00e1s televisi\u00f3n en invierno que en verano (a menos luz, m\u00e1s consumo).<\/li>\n
  10. Idioma<\/strong>: como versi\u00f3n original se hace poca en este pa\u00eds, solo puede influir en el caso de cadenas auton\u00f3micas.<\/li>\n<\/ol>\n

    Est\u00e1 claro que la estimaci\u00f3n que se puede hacer no es una ciencia exacta pero alguno de estos factores s\u00ed deber\u00eda permitir a los programadores saber d\u00f3nde encaja un programa. Aunque luego, hagan lo que quieran para quemar las series<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Intentando ordenar mis apuntes para\u00a0TeleWiki\u00a0me he\u00a0reencontrado con\u00a0una parte del libro \u00abAudiencia y programaci\u00f3n\u00bb (VVAA, RTVV 1993), en concreto con el cap\u00edtulo de Eduardo Madinaveitia dedicado a la predicci\u00f3n de audiencias de televisi\u00f3n. Frente a la pregunta de si es posible estimar cu\u00e1nta audiencia tendr\u00e1 un programa, su respuesta son\u00a010 factores que influyen en la determinaci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[13,92,203],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-television","tag-audiencias","tag-consumo-televisivo","tag-programacion-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}