{"id":2776,"date":"2010-06-30T09:18:50","date_gmt":"2010-06-30T07:18:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2776"},"modified":"2026-01-05T13:48:25","modified_gmt":"2026-01-05T12:48:25","slug":"media-news-s26-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/06\/30\/media-news-s26-a10\/","title":{"rendered":"Media News S26 A10"},"content":{"rendered":"<p><strong>Internet<\/strong><br \/>\nPor un <a href=\"http:\/\/twitter.com\/KISSmetrics\/status\/17271978772\">tuit de KISSmetrics<\/a> llego tard\u00edamente a un post publicado en enero con <a href=\"http:\/\/nicolasmoerman.com\/average-click-through-rates-for-banners-and-e\">datos sobre CTR en banners y emailings<\/a>. Pensando que puede ser interesante tener datos cercanos y actualizados, se me ha ocurrido poner en marcha <a href=\"https:\/\/spreadsheets.google.com\/viewform?formkey=dDZfWFJ3MzMxc0RWb0RDaTBmWlNkU3c6MQ\">una encuesta<\/a>. Son solo 4 preguntas pero parece que mi llamamiento a tuitesfera marketiniana no ha tenido mucho \u00e9xito&#8230; \u00a1a ver si tengo m\u00e1s suerte con la blogosfera!<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nA TeleCinco se le ha ocurrido <a href=\"http:\/\/www.vayatele.com\/telecinco\/telecinco-va-mas-alla-con-la-ouija-de-famosos\">un nuevo programa<\/a>. Una vez m\u00e1s, riza el rizo y propone algo por lo que pocos hubiesen apostado. Es m\u00e1s que dudosa su aportaci\u00f3n a la cultura televisiva, pero ah\u00ed estan ellos para ofrecer todo tipo de programas&#8230; bueno, en realidad, es m\u00e1s de lo mismo:\u00a0no deja de ser otra forma de\u00a0cotilleo. As\u00ed que si lo mezclamos con el morbo de ultratumba, puede llegar incluso a tener \u00e9xito. Espero equivocarme.<\/p>\n<p><strong>Cine<\/strong><br \/>\nSi Chris Tucker es el m\u00e1s verde del cine, los m\u00e1s azules solo pueden ser los pitufos. Imagin\u00e1rmelos\u00a0<a href=\"http:\/\/www.notasdecine.es\/30865\/trailers\/los-pitufos-teaser-trailer\/\">en cine <\/a>me trae una cierta nostalgia a la vez que me genera dudas: \u00bfqui\u00e9n ir\u00e1 a verla? \u00bfHay fans que quieran revivirlo y llevar a sus hijos? Me pasa lo mismo\u00a0que hacer una pel\u00edcula sobre cierto pa\u00eds multicolor con una abeja muy famosa como habitante: \u00a0no le veo\u00a0un p\u00fablico claro.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nTrato de recordar algun anuncio que me haya llamado la atenci\u00f3n \u00faltimamente&#8230; y no se me ocurre ninguno. Quiero pensar que porque cada vez veo menos, no porque cada vez sean peores. Al entrar en MarketingNews me encuentro con que el de Mercedes-Benz y su ni\u00f1o travieso ha sido <a href=\"http:\/\/www.marketingnews.es\/varios\/noticia\/1049613028705\/campana-mercedes-benz-mas-efectiva-automovilistas.1.html\">el m\u00e1s efectivo dentro de su sector<\/a> y, claro, entonces s\u00ed lo recuerdo. Me pregunto entonces qu\u00e9 efectividad tienen los spots si para que los recuerde tengo que leer sobre ellos o que me digan su t\u00edtulo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Por un tuit de KISSmetrics llego tard\u00edamente a un post publicado en enero con datos sobre CTR en banners y emailings. Pensando que puede ser interesante tener datos cercanos y actualizados, se me ha ocurrido poner en marcha una encuesta. Son solo 4 preguntas pero parece que mi llamamiento a tuitesfera marketiniana no ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[61,407,123,74,415,80,54],"class_list":["post-2776","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-correo","tag-ctr","tag-efectividad-de-la-publicidad","tag-encuesta","tag-marcas-coches","tag-telebasura","tag-telecinco"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2776"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2776\/revisions"}],"predecessor-version":[{"id":2779,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2776\/revisions\/2779"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}