{"id":2751,"date":"2010-06-21T21:18:57","date_gmt":"2010-06-21T19:18:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2751"},"modified":"2010-10-19T10:51:42","modified_gmt":"2010-10-19T08:51:42","slug":"blogs-y-empresas-tu-marca-en-la-blogosfera","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/06\/21\/blogs-y-empresas-tu-marca-en-la-blogosfera\/","title":{"rendered":"\u00abBlogs y empresas. Tu marca en la blogosfera\u00bb"},"content":{"rendered":"<p>Ten\u00eda pendiente hacer un post de lanzamiento de <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">mi cuarto libro<\/a> (y eso que ya lleva un mes en librer\u00edas), solo lo hab\u00eda mencionado <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/04\/06\/libros-practicos-sobre-blogs\/\">aqu\u00ed<\/a> y <a href=\"http:\/\/twitter.com\/dmassm\">all\u00ed<\/a>&#8230; pero ahora que empiezo a escribir el quinto, es un buen momento.<\/p>\n<figure id=\"attachment_2753\" aria-describedby=\"caption-attachment-2753\" style=\"width: 232px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2753  \" title=\"blogsyempresas\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/06\/blogsyempresas.jpg\" alt=\"Portada de &quot;Blogs y empresas. Tu marca en la blogosfera&quot;, mi cuarto libro.\" width=\"232\" height=\"348\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/06\/blogsyempresas.jpg 290w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/06\/blogsyempresas-200x300.jpg 200w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/><\/a><figcaption id=\"caption-attachment-2753\" class=\"wp-caption-text\">Portada de &quot;Blogs y empresas. Tu marca en la blogosfera&quot;, mi cuarto libro.<\/figcaption><\/figure>\n<p>Sigo hablando de blogs, pero esta vez desde un <strong>punto de vista corporativo<\/strong>. Si en \u00ab<a href=\"http:\/\/www.evasanagustin.com\/tublogpasoapaso\">Tu blog paso a paso<\/a>\u00bb trataba de contagiar las ganas por compartir ideas, en \u00ab<a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/\">Blogs y empresas<\/a>\u00bb mi intenci\u00f3n es que las empresas quieran entrar a formar parte de esta conversaci\u00f3n ya sea por la v\u00eda de empezar un <strong>blog corporativo<\/strong> o por <strong>relacionarse con bloggers<\/strong>.<\/p>\n<p>Y para\u00a0complementar las formas que tienen las marcas para estar presentes en la blogosfera, tambi\u00e9n hay p\u00e1ginas dedicadas a <strong>patrocinio y publicidad en blogs<\/strong>.<\/p>\n<p>Todo para que las empresas puedas decidir cu\u00e1l es la estrategia que les conviene. Por ello he intentado que sea lo m\u00e1s pr\u00e1ctico posible, tambi\u00e9n porque ya hay demasiados libros filosofando sobre la blogosfera.<\/p>\n<p>Tienes m\u00e1s informaci\u00f3n en <a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\">la p\u00e1gina<\/a> que le he creado al libro con not\u00edcias y enlaces para Fans. Si quieres antes puedes ojear <a onclick=\"javascript: pageTracker._trackPageview('\/tumarcaenlablogosfera\/indicepdf'); \" href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/blogsyempresas_indice.pdf\">el \u00edndice<\/a> o <a onclick=\"javascript: pageTracker._trackPageview('\/tumarcaenlablogosfera\/indicepdf'); \" href=\"http:\/\/books.google.es\/books?id=RUKEsdfNDycC&amp;printsec=frontcover\">un 20%<\/a> y, claro, comprarlo en librer\u00edas desde el mes pasado (p\u00eddelo si no lo encuentras)\u00a0y\u00a0online en <a href=\"http:\/\/www.editorialuoc.cat\/index.php?main_page=product_info&amp;cPath=1&amp;products_id=612\">la web de la editorial<\/a> o en <a href=\"http:\/\/www.casadellibro.com\/libro-blogs-y-empresas-tu-marca-en-la-blogosfera\/1703909\/2900001382360\">La Casa del Libro<\/a>.<\/p>\n<p>\u00a1Me encantar\u00e1 recibir cualquier <em>feedback<\/em>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten\u00eda pendiente hacer un post de lanzamiento de mi cuarto libro (y eso que ya lleva un mes en librer\u00edas), solo lo hab\u00eda mencionado aqu\u00ed y all\u00ed&#8230; pero ahora que empiezo a escribir el quinto, es un buen momento. Sigo hablando de blogs, pero esta vez desde un punto de vista corporativo. Si en \u00abTu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,2],"tags":[190,158,12,118],"class_list":["post-2751","post","type-post","status-publish","format-standard","hentry","category-dm","category-publicidad","tag-blogmarketing","tag-blogs-corporativos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"predecessor-version":[{"id":2760,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2751\/revisions\/2760"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}