{"id":273,"date":"2007-11-02T22:08:45","date_gmt":"2007-11-02T21:08:45","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=273"},"modified":"2007-11-04T21:33:29","modified_gmt":"2007-11-04T20:33:29","slug":"ad-%c2%bfgasto-o-inversion","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/11\/02\/ad-%c2%bfgasto-o-inversion\/","title":{"rendered":"[AD] \u00bfGasto o inversi\u00f3n?"},"content":{"rendered":"<p>Con esta pregunta\u00a0se anuncia\u00a0MindShare: \u00abPublicidad, \u00bfgasto o inversaci\u00f3n?\u00bb. Debajo una explicaci\u00f3n de lo m\u00e1s racional para convencer a futuros anunciantes a contratar sus servicios. Su slogan tambi\u00e9n sigue\u00a0ese camino: \u00ab<strong>Ni un euro sin retorno<\/strong>\u00ab.<\/p>\n<p>El anuncio se public\u00f3 en <em>La Vanguardia<\/em>, as\u00ed que los n\u00fameros se basan en <strong>700.000 lectores<\/strong>:<\/p>\n<ul>\n<li>un 20% de los lectores quiere o necesita su producto = 140.000 clientes potenciales<\/li>\n<li>un 10% leer\u00e1 su anuncio = 14.000<\/li>\n<li>un 10% le llama y le compra = <strong>1.400\u00a0nuevos clientes<\/strong><\/li>\n<\/ul>\n<p>No se\u00a0puede negar que se venden bien porque despu\u00e9s de decir &#8216;nuevos clientes&#8217; es cuando repiten la pregunta \u00ab\u00bfeste anuncio ha sido un gasto o una inversi\u00f3n?\u00bb. Su argumentaci\u00f3n es mucho m\u00e1s atractiva que\u00a0utilizar la versi\u00f3n r\u00e1pida diciendo que <strong>la efectividad de un anuncio gr\u00e1fico es del 0,2%<\/strong>.<\/p>\n<p>Para saber\u00a0si esos datos son fiables para calcular el <a href=\"http:\/\/www.wikilearning.com\/el_roi_o_retorno_de_la_inversion-wkccp-4262-1.htm\" target=\"_blank\">retorno de la inversi\u00f3n<\/a>, me gustar\u00eda conocer la estad\u00edstica que\u00a0los apoyan. As\u00ed podr\u00eda saber si\u00a0hay realmente m\u00e1s gente como yo\u00a0que muchas veces\u00a0se fija m\u00e1s en los anuncios que en la propia informaci\u00f3n porque un 10% me parece mucho.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta pregunta\u00a0se anuncia\u00a0MindShare: \u00abPublicidad, \u00bfgasto o inversaci\u00f3n?\u00bb. Debajo una explicaci\u00f3n de lo m\u00e1s racional para convencer a futuros anunciantes a contratar sus servicios. Su slogan tambi\u00e9n sigue\u00a0ese camino: \u00abNi un euro sin retorno\u00ab. El anuncio se public\u00f3 en La Vanguardia, as\u00ed que los n\u00fameros se basan en 700.000 lectores: un 20% de los lectores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[123],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-efectividad-de-la-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}