{"id":2704,"date":"2010-04-14T23:48:29","date_gmt":"2010-04-14T21:48:29","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2704"},"modified":"2010-04-15T00:00:18","modified_gmt":"2010-04-14T22:00:18","slug":"media-news-s15-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/04\/14\/media-news-s15-a10\/","title":{"rendered":"Media News S15 A10"},"content":{"rendered":"

Publicidad<\/strong>
\n\u00daltimamente (quiz\u00e1 por motivos que a\u00fan no puedo desvelar) veo el concepto ‘marketing 2.0’ por todas partes. Es como si, de repente, el mundo se hubiese puesto de acuerdo en dar a conocer el SMM.\u00a0Me pregunto cu\u00e1nto queda todav\u00eda por hacer, por evangelizar.\u00a0Seg\u00fan publicaba hace unos d\u00edas<\/a> Drew Hawkins en SocialMediaToday<\/a> parece que poco: \u00abThe \u00abHow To\u00bb period of social media is over<\/em>\u00bb dice en relaci\u00f3n a posts que est\u00e1n m\u00e1s pensados en generar tr\u00e1fico que contenido real.\u00a0\u00a0<\/p>\n

Internet<\/strong>
\nLeo (con cierta tristeza para qu\u00e9 negarlo) el Estudio Blog Monitoring 2010 de Blopies<\/a>\u00a0que sumado al de Text 100<\/a> y al m\u00edo propio<\/a> (de ah\u00ed mi mueca) nos ofrece una imagen m\u00e1s o menos real del mundo publicitario en la blogofera. Me sigue pareciendo un tema apasionante (sobre \u00e9l va mi pr\u00f3ximo libro que se publicar\u00e1 en un par de meses) pero me siguen sorprendiendo datos como que algunos blogger oculten aspectos negativos en sus rese\u00f1as o que haya empresas que no tengan en cuenta los blogs como plataforma publicitaria. Parece que s\u00ed, todav\u00eda queda mucho por hacer.<\/p>\n

Cine<\/strong>
\nEste fin de semana se estrena de una vez la \u00abAlicia\u00bb de Tim Burton. Al fin. Casi tanto como \u00abAvatar\u00bb, esta pel\u00edcula tiene unas expectativas generadas muy altas por culpa de haber estado oyendo hablar de ella desde hace demasiado tiempo. Repito, demasiado. Para los muy fans, cualquier noticia sabe a gloria. Pero para el resto dir\u00eda que resulta excesivo ese deseo de acaparar noticias. Igual es cosa m\u00eda pero al final, en lugar de que aumenten mis ganas de ver una peli, consiguen que me canse de ella a\u00fan sin haberse estrenado.<\/p>\n

Televisi\u00f3n<\/strong>
\nMalas noticias para los que nos re\u00edamos con las sitcoms de SET en Veo. Al parecer<\/a>, ese canal de la TDT desaparecer\u00e1 en mayo para dar paso a otro canal de pago, el AXN. S\u00ed, quiz\u00e1 sus series no eran precisamente grandes estrenos, pero sus reposiciones acompa\u00f1aban el triple que muchas teletiendas y concursos inganables. Deber\u00edan quitar licencias a canales que solo tienen cartelas y mantener otros que al menos s\u00ed ofrecen contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad \u00daltimamente (quiz\u00e1 por motivos que a\u00fan no puedo desvelar) veo el concepto ‘marketing 2.0’ por todas partes. Es como si, de repente, el mundo se hubiese puesto de acuerdo en dar a conocer el SMM.\u00a0Me pregunto cu\u00e1nto queda todav\u00eda por hacer, por evangelizar.\u00a0Seg\u00fan publicaba hace unos d\u00edas Drew Hawkins en SocialMediaToday parece que poco: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[190,247,78],"class_list":["post-2704","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-blogmarketing","tag-marketing-online","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2704"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2704\/revisions"}],"predecessor-version":[{"id":2706,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2704\/revisions\/2706"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}