{"id":2695,"date":"2010-04-06T09:08:26","date_gmt":"2010-04-06T07:08:26","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2695"},"modified":"2010-04-06T09:26:56","modified_gmt":"2010-04-06T07:26:56","slug":"libros-practicos-sobre-blogs","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/04\/06\/libros-practicos-sobre-blogs\/","title":{"rendered":"Libros pr\u00e1cticos sobre blogs"},"content":{"rendered":"

Hoy hace un a\u00f1o que anunciaba la feliz llegada a librer\u00edas de mi primer\u00a0libro \u00abTu blog paso a paso<\/a>\u00ab. S\u00ed, hubo otros dos<\/a> antes pero el despiadado mundillo editorial provoc\u00f3 que el \u00fanico que hab\u00eda escrito yo por completo se publicase el \u00faltimo.<\/p>\n

Pues bien, me alegra decir\u00a0que precisamente tambi\u00e9n hoy he enviado a mi\u00a0nueva editorial (la UOC<\/a>)\u00a0un manuscrito\u00a0que estar\u00e1 en librer\u00edas en un par de meses. No puedo decir todav\u00eda el t\u00edtulo ni compartir el \u00edndice, pero s\u00ed que tambi\u00e9n est\u00e1 dedicado a blogs, esta vez desde un punto de vista empresarial<\/strong>.<\/p>\n

As\u00ed, los dos libros se complementan a la perfecci\u00f3n y, aunque suene mal que yo\u00a0lo diga,\u00a0deber\u00edan convivir en cualquier estanter\u00eda interesada en la blogosfera\u00a0porque no hay mucha literatura similar en castellano. Extra\u00f1amente, las editoriales o ciertos de sus\u00a0autores consideran los blogs un tema t\u00e9cnico o ensay\u00edstico y se centran en explicar c\u00f3mo crear uno sin pensar en una estrategia de contenidos o disertan sobre ellos sin un plan de actuaci\u00f3n.<\/p>\n

Eso es justo lo contrario que he hecho yo\u00a0en mis libros (de hecho, en los cuatro<\/a>) porque me parece il\u00f3gico\u00a0dejar sin contestar la pregunta b\u00e1sica que se hace cualquiera que se est\u00e9\u00a0iniciando en el blogging, ya sea personal, profesional o\u00a0corporativo: \u00bfc\u00f3mo lo hago?<\/p>\n

Para no dedicar demasiado espacio de este blog a mi vida editorial, ir\u00e9 contando las novedades que pueda haber\u00a0en Twitter<\/a> hasta el d\u00eda que llegue a librer\u00edas que, de nuevo, lo compartir\u00e9 feliz aqu\u00ed.<\/p>\n

Por cierto, me gustar\u00eda celebrar contigo de alguna manera este primer aniversario de \u00abTu blog paso a paso<\/a>\u00bb pero, vistos los resultados de celebraciones anteriores, he llegado a la conclusi\u00f3n de que solo los autores le ven sentido a esta fecha.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy hace un a\u00f1o que anunciaba la feliz llegada a librer\u00edas de mi primer\u00a0libro \u00abTu blog paso a paso\u00ab. S\u00ed, hubo otros dos antes pero el despiadado mundillo editorial provoc\u00f3 que el \u00fanico que hab\u00eda escrito yo por completo se publicase el \u00faltimo. Pues bien, me alegra decir\u00a0que precisamente tambi\u00e9n hoy he enviado a mi\u00a0nueva […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[190,158,12,118],"class_list":["post-2695","post","type-post","status-publish","format-standard","hentry","category-dm","tag-blogmarketing","tag-blogs-corporativos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2695\/revisions\/2699"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}