{"id":2689,"date":"2010-04-03T15:57:51","date_gmt":"2010-04-03T13:57:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2689"},"modified":"2010-04-03T15:57:51","modified_gmt":"2010-04-03T13:57:51","slug":"ad-todo-tiene-un-precio","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/04\/03\/ad-todo-tiene-un-precio\/","title":{"rendered":"[AD] \u00abTodo tiene un precio\u00bb"},"content":{"rendered":"

Cuando Neus<\/a> me ofreci\u00f3 leer las galeradas de \u00abTodo tiene un precio<\/a>\u00ab, antes por tanto a que saliese a la venta el pr\u00f3ximo martes, me entraron ganas de saber c\u00f3mo se pod\u00eda mezclar marketing y ficci\u00f3n en una novela, as\u00ed que acept\u00e9 con curiosidad. Sab\u00eda que el g\u00e9nero chick-lit<\/em> no iba conmigo, pero quer\u00eda darle una oportunidad pensando en la parte del marketing.<\/p>\n

Esta semana he ido apuntando las ideas que me surg\u00edan de la lectura de sus cap\u00edtulos en Twitter<\/a> (#todotieneunprecio<\/a>) as\u00ed que no voy a\u00a0resumir el libro sino comentar un par de cosas con las que me quedo despu\u00e9s de haberlo le\u00eddo.<\/p>\n

Para empezar, me entran ganas de hacer un postgrado o master<\/strong>. En la novela es la excusa para reunir a sus protagonistas, todas ellas femeninas claro, y acaba siendo tanto\u00a0su ruina inicial\u00a0como su\u00a0salvaci\u00f3n final. El tema del curso podr\u00eda haber sido cualquier otro aunque profesionalmente<\/a> Neus conoce este tema a la perfecci\u00f3n y es l\u00f3gico que lo haya aprovechado.<\/p>\n

Pero en realidad, que sea de marketing solo se refleja en los t\u00edtulos y frases iniciales de los cap\u00edtulos.\u00a0Ten\u00eda esperanzas de algo m\u00e1s de desarrollo sobre este tema pero, a\u00a0pesar de que una protagonista trabaja en ello, esas citas son\u00a0el \u00fanico aprendizaje marketiniano<\/strong> que se puede sacar de \u00abTodo tiene un precio<\/a>\u00ab. Una decepci\u00f3n para mi pero seguramente una alegr\u00eda para las verdaderas destinatarias de este g\u00e9nero quienes seguramente disfrutar\u00e1n leyendo sobre problemas de\u00a0conciliaci\u00f3n profesional y personal.<\/p>\n

Neus confirma\u00a0que el networking <\/strong>es lo m\u00e1s importante de este tipo de cursos y que merece la pena invertir en ello\u00a0tiempo (se menciona de pasada el dinero que cuestan) para salir ganando, cada una a su manera. Esta es la pregunta\u00a0que planea\u00a0sobre la novela: \u00bfa qu\u00e9 est\u00e1s dispuesto a renunciar por tu carrera? La respuesta la dan los diferentes personajes a lo largo del libro\u00a0y es lo que se puede preveer: sacrificio del tiempo libre y vida personal, hasta la salud en algunos casos. No hay una f\u00f3rmula matem\u00e1tica que se desvele en la novela, claro est\u00e1, pero s\u00ed cierto \u00e1nimo de que autoayuda y motivaci\u00f3n a que no sea as\u00ed.<\/p>\n

Acabo contestando la \u00abNota de la autora\u00bb al final de libro: s\u00ed, me he reconocido en algunas p\u00e1ginas, aunque digas que todo sea fruto de tu imaginaci\u00f3n. Y, resumiendo,\u00a0\u00a1voy a ver \u00abMulan\u00bb!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando Neus me ofreci\u00f3 leer las galeradas de \u00abTodo tiene un precio\u00ab, antes por tanto a que saliese a la venta el pr\u00f3ximo martes, me entraron ganas de saber c\u00f3mo se pod\u00eda mezclar marketing y ficci\u00f3n en una novela, as\u00ed que acept\u00e9 con curiosidad. Sab\u00eda que el g\u00e9nero chick-lit no iba conmigo, pero quer\u00eda darle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[190,118],"class_list":["post-2689","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-blogmarketing","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":2694,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2689\/revisions\/2694"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}