{"id":2658,"date":"2010-03-15T14:18:01","date_gmt":"2010-03-15T13:18:01","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2658"},"modified":"2015-03-02T12:38:28","modified_gmt":"2015-03-02T11:38:28","slug":"www-8-pasos-para-una-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/15\/www-8-pasos-para-una-estrategia-de-contenidos\/","title":{"rendered":"[WWW] 8 pasos para una estrategia de contenidos"},"content":{"rendered":"<p><!-- BODY { \tMARGIN: 8px } .LW-yrriRe { \tFONT: x-small arial } --><\/p>\n<div>La semana pasada se publicaron <a href=\"http:\/\/twitter.com\/dmassm\/status\/10286723530\">dos art\u00edculos<\/a> muy parecidos sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">estrategia de marketing de contenidos<\/a>. Esta es mi traducci\u00f3n y adaptaci\u00f3n libre de los pasos que propone <a href=\"http:\/\/econsultancy.com\/blog\/5552-12-steps-toward-a-content-strategy\">Rebecca Lieb en Econsultancy<\/a> <strong>para que los marketers empiecen a pensar como editores<\/strong> (porque \u00ablas marcas son medios\u00bb) que adem\u00e1s mezclo con los que recomienda <a href=\"http:\/\/savvyb2bmarketing.com\/blog\/entry\/557551\/a-7step-plan-for-getting-started-with-content-marketing\"><span><span>Michele Linn<\/span><\/span> en Savvy B2B Marketing<\/a> <strong>para empezar en el marketing de contenidos<\/strong>.<\/div>\n<ul>\n<li><strong>F\u00edjate un objetivo<\/strong>:\u00a0toda estregia empieza por preguntarse qu\u00e9 se quiere conseguir<\/li>\n<li><strong>Conoce a tu audiencia<\/strong>: saber a qui\u00e9n te diriges y qu\u00e9 les interesa es b\u00e1sico<\/li>\n<li><strong>Elige el canal m\u00e1s adecuado<\/strong>: hay muchos <a onclick=\"javascript: pageTracker._trackPageview('\/marketingdecontenidos\/junta42_playbook_es.pdf'); \" href=\"http:\/\/www.junta42.com\/media\/J42_playbook_es.pdf\">tipos de contenidos<\/a> para complementar tu web, que no sea \u00e9sta tu \u00fanica v\u00eda de comunicaci\u00f3n<\/li>\n<li><strong>Define los mensajes y temas clave<\/strong>: qu\u00e9 tienes que aportar que sea interesante para esa audiencia, s\u00e9 coherente en todos tus mensajes en todos los canales<\/li>\n<li><strong>Crea un calendario editorial<\/strong>: establece una <a href=\"http:\/\/blog.junta42.com\/content_marketing_blog\/2009\/10\/creating-consistent-content-a-content-marketing-plan.html\">frecuencia de actualizaciones<\/a> que puedas asumir, asigna cada tema relevante a un d\u00eda diferente\u00a0y\u00a0crea algunas\u00a0secciones fijas m\u00e1s ligeras y f\u00e1ciles de hacer pero que atraigan visitas.<\/li>\n<li><strong>Convi\u00e9rtete en l\u00edder de opini\u00f3n<\/strong>: observar e interpretar la realidad tiene m\u00e1s valor que replicar noticias<\/li>\n<li><strong>Deja que otros participen<\/strong>: entrevista a expertos del sector, fans o empleados (puedes hacer incluso una secci\u00f3n fija) y\u00a0convi\u00e9rtelos en colaboradores (siempre con una gu\u00eda editorial)<\/li>\n<li><strong>Escucha<\/strong>: <a href=\"http:\/\/etc.territoriocreativo.es\/etc\/2010\/03\/gestiona-tu-reputacion-online-monitoriza-y-iii.html\">monitoriza<\/a> el feedback de tu audiencia y\u00a0responde a sus comentarios, tanto dentro como fuera de su casa<\/li>\n<\/ul>\n<p>Con esta lista ya no tienes excusa <strong>para que los contenidos formen parte de tu estrategia de marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada se publicaron dos art\u00edculos muy parecidos sobre estrategia de marketing de contenidos. Esta es mi traducci\u00f3n y adaptaci\u00f3n libre de los pasos que propone Rebecca Lieb en Econsultancy para que los marketers empiecen a pensar como editores (porque \u00ablas marcas son medios\u00bb) que adem\u00e1s mezclo con los que recomienda Michele Linn en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[453,263],"class_list":["post-2658","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-calendario-editorial","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2658"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2658\/revisions"}],"predecessor-version":[{"id":2663,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2658\/revisions\/2663"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}