{"id":2645,"date":"2010-03-08T14:38:47","date_gmt":"2010-03-08T13:38:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2645"},"modified":"2016-02-01T11:21:41","modified_gmt":"2016-02-01T10:21:41","slug":"www-posts-ni-largos-ni-cortos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/08\/www-posts-ni-largos-ni-cortos\/","title":{"rendered":"[WWW] Posts, ni largos ni cortos"},"content":{"rendered":"

Debatir sobre si es mejor publicar posts largos o cortos es algo habitual en la blogosfera, igual que los l\u00edmites \u00e9ticos de los posts patrocinados reaparecen de tanto en tanto. Cada cierto tiempo alguien escribe un post sobre este \u00bfproblema? y se reaviva el tema, confirmando que nunca se ha llegado a una conclusi\u00f3n que guste a todos.<\/p>\n

Es por eso que el t\u00edtulo del art\u00edculo de Barry Densa en MarketingProfs consigui\u00f3 llamar mi atenci\u00f3n: \u00abThe End of the Long-Copy vs. Short-Copy Debate<\/a>\u00ab. \u00bfQu\u00e9 argumentos tendr\u00e1 para hacer esa afirmaci\u00f3n? En resumen, solo uno: \u00abOne Size Does Not Fit All<\/strong>\u00ab. \u00bfRealmente la norma es que no hay norma<\/a>? Despu\u00e9s de haber le\u00eddo el art\u00edculo (un buen ejemplo de que un buen titular es media faena), no me ha convencido ni a favor ni en contra de uno u otro (aunque probablemente tampoco lo intentaba).<\/p>\n

Sus ejemplos sobre copywriting tambi\u00e9n se pueden aplicar al blogging: los temas complejos de explicar siempre requieren m\u00e1s espacio; ah\u00f3rratelo cuando a tus lectores no les haga falta saber o ya sepan los detalles. Aunque cuidado, \u00e9ste es un debate relacionado con la forma de escribir<\/strong> de cada blogger, m\u00e1s que con el tiempo de atenci\u00f3n que tienen sus lectores.<\/p>\n

En este sentido me gust\u00f3 el post de Jonathan Morrow en Copyblogger<\/a> en el que comparaba la extensi\u00f3n de los posts con la duraci\u00f3n de las pel\u00edculas de Hollywood: hay obras maestras de 90 minutos pero tambi\u00e9n las hay de 3 horas. Piensa en tus pel\u00edculas favoritas y ver\u00e1s que no todas duran lo mismo. El tiempo que pasas en la sala solo es importante cuando por alg\u00fan motivo est\u00e1s pendiente del reloj, pero no determina el \u00e9xito de una peli. Igual ocurre con el blogging, si el argumento te interesa, continuar\u00e1s leyendo<\/strong>.<\/p>\n

Ya lo que dije en Tu blog paso a paso<\/a>: utiliza el texto que necesites para cumplir tu objetivo porque la calidad de un post, es decir, lo que har\u00e1 que la gente te lea o no,\u00a0 depende de c\u00f3mo lo escribas, no de cu\u00e1ntas palabras utilices<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Debatir sobre si es mejor publicar posts largos o cortos es algo habitual en la blogosfera, igual que los l\u00edmites \u00e9ticos de los posts patrocinados reaparecen de tanto en tanto. Cada cierto tiempo alguien escribe un post sobre este \u00bfproblema? y se reaviva el tema, confirmando que nunca se ha llegado a una conclusi\u00f3n que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,412],"tags":[527],"class_list":["post-2645","post","type-post","status-publish","format-standard","hentry","category-internet","category-redaccion-de-contenidos","tag-extension-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2645"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2645\/revisions"}],"predecessor-version":[{"id":2937,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2645\/revisions\/2937"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}