{"id":2624,"date":"2010-03-01T21:08:17","date_gmt":"2010-03-01T20:08:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2624"},"modified":"2010-03-01T21:14:09","modified_gmt":"2010-03-01T20:14:09","slug":"a-favor-de-las-buenas-practicas-de-blogmarketing","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/01\/a-favor-de-las-buenas-practicas-de-blogmarketing\/","title":{"rendered":"A favor de las buenas pr\u00e1cticas de blogmarketing"},"content":{"rendered":"<p>\u00daltimamente he estado hablando de blogmarketing con gente no bloguera y adem\u00e1s de\u00a0fuera de un entorno marketiniano. Una de estas dos razones, las dos o quiz\u00e1 otras que todav\u00eda no alcanzo a entender\u00a0son las que provocan su escepticismo cuando pretendo que entiendan\u00a0que:<\/p>\n<ul>\n<li>el blogger tiene influencia en su entorno o comunidad, l\u00e9ase\u00a0suscriptores y lectores habituales<\/li>\n<li>el blogger no es un periodista pero, como experto en su campo que es, s\u00ed debe ser tratado como tal en algunos aspectos<\/li>\n<li>las <a href=\"http:\/\/www.evasanagustin.com\/docs\/blogmarketing.pdf\">buenas pr\u00e1cticas de blogmarketing<\/a> son necesarias para que el blogger no considere spam el mensaje y responda positivamente a \u00e9l<\/li>\n<\/ul>\n<p>Aunque no soy precisamente fan de Facebook, me ha parecido el mejor sitio para tratar de reunir a los que como yo creen en estos puntos b\u00e1sicos\u00a0que hacen del blogmarketing una herramienta beneficiosa tanto para la empresa como para el blogger.\u00a0Me gustar\u00eda que fuese un lugar para<strong> compartir experiencias desde todos los \u00e1ngulos del blogmarketing: bloggers y agencias est\u00e1is invitados a participar<\/strong>. \u00a1<a href=\"http:\/\/www.facebook.com\/pages\/Buenas-practicas-de-blogmarketing\/370181392813\">Hazte fan y di la tuya<\/a>!<\/p>\n<p>Desde que escrib\u00ed el <em>white paper<\/em> sobre el tema en 2007 he seguido <a href=\"http:\/\/www.mister-wong.es\/user\/esanagustin\/blogmarketing\/\">recopilando enlaces<\/a> y\u00a0<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/05\/estado-del-blogmarketing-2009\/\">tratando de conocer mejor<\/a> a los actores que participan en una campa\u00f1a de blogmarketing, adem\u00e1s claro de\u00a0vivir\u00a0bastantes\u00a0en primera persona. De todo esto tambi\u00e9n hablar\u00e9 en mi pr\u00f3ximo libro, <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">el cuarto ya<\/a>, con la esperanza de que mejoren las relaciones entre bloggers y agencias.<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/pages\/Buenas-practicas-de-blogmarketing\/370181392813\">Buenas pr\u00e1cticas de blogmarketing<\/a> en Facebook<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daltimamente he estado hablando de blogmarketing con gente no bloguera y adem\u00e1s de\u00a0fuera de un entorno marketiniano. Una de estas dos razones, las dos o quiz\u00e1 otras que todav\u00eda no alcanzo a entender\u00a0son las que provocan su escepticismo cuando pretendo que entiendan\u00a0que: el blogger tiene influencia en su entorno o comunidad, l\u00e9ase\u00a0suscriptores y lectores habituales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,5,2],"tags":[190],"class_list":["post-2624","post","type-post","status-publish","format-standard","hentry","category-dm","category-internet","category-publicidad","tag-blogmarketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2624"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2624\/revisions"}],"predecessor-version":[{"id":2631,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2624\/revisions\/2631"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}