{"id":2616,"date":"2010-02-24T23:28:58","date_gmt":"2010-02-24T22:28:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2616"},"modified":"2026-01-05T13:55:56","modified_gmt":"2026-01-05T12:55:56","slug":"media-news-s08-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/02\/24\/media-news-s08-a10\/","title":{"rendered":"Media News S08 A10"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nLa noticia del lunes en\u00a0La1 de Televisi\u00f3n Espa\u00f1ola\u00a0fue la elecci\u00f3n del representante de Eurovisi\u00f3n. El resto de participantes, hagan lo que hagan, no son noticiables. \u00bfO s\u00ed? \u00bfEs m\u00e1s importante quien qued\u00f3 \u00faltimo que el primero? \u00bfEs l\u00edcito dar m\u00e1s publicidad a quien no la merece en lugar de promocionar como se merece al ganador? De todas formas, la gala sirve adem\u00e1s de como reflexi\u00f3n sobre la \u00e9tica y la censura, como ejercicio t\u00e9cnico.\u00a0Me parece un error\u00a0grave no saber utilizar la imagen (hasta los \u00faltimos momentos de tensi\u00f3n no se recurri\u00f3 al plano cerrado)\u00a0y el sonido (\u00bfcu\u00e1nto tiempo cuesta dar la orden de cerrar un micro?) correctamente. Seguramente fue la noche que m\u00e1s se ech\u00f3 de menos en TVE el corte publicitario… tambi\u00e9n por la lista de agradecimientos de Uribarri.<\/p>\n

Cine<\/strong>
\nBuen gr\u00e1fico<\/a> el que comparte Ruben sobre el tiempo que se tarda en empezar a ver una pel\u00edcula pirata\u00a0y un DVD. No es la primera vez que se comenta lo absurdo que es que los que vemos una peli comprada tengamos que aguantar minutos y minutos de publicidad antipirateo\u00a0y de trailers que solo comparten con el t\u00edtulo la productora. Pero es lo mismo que ya ocurre en el cine: tambi\u00e9n despu\u00e9s de pagar la entrada nos machacan con advertencias e intentos de vendernos futuras pel\u00edculas. \u00bfPagar m\u00e1s por ver m\u00e1s anuncios y que te digan pirata?<\/p>\n

Internet<\/strong>
\nTres noticias de Facebook\u00a0con\u00a0un poco de humor: Claudio nos trae una vi\u00f1eta<\/a> para los que necesitan actualizar su estado a toda costa; otra vi\u00f1eta de\u00a0Mauro<\/a> para los que se creen que\u00a0el spam no existe en esta red social y piensan que los amigos caen del cielo;\u00a0y un poco m\u00e1s en serio, un art\u00edculo de ReadWriteWeb<\/a> sobre lo que Facebook quiere vendernos. Yo cada vez estoy m\u00e1s aletargada en\u00a0FB pero como dicen en Probloger<\/a>…\u00a0no es por ti, es por mi. Tarde o temprano entender\u00e9 para qu\u00e9 me puede servir.<\/p>\n

Publicidad<\/strong>
\nSeg\u00fan publica Puromarketing<\/a>, el anuncio de BMW de vender kil\u00f3metros<\/a> fue el m\u00e1s eficaz de 2009 por ser: el m\u00e1s recordado, identificado correctamente y que adem\u00e1s gust\u00f3 a quien lo vio. Son buenos criterios para medir la eficacia publicitaria y aunque no recuerdo el segundo del ranking, como dicen en la nota de prensa, son creatividades totalmente diferentes y es bueno que haya variedad de estilos para precisamente llegar a la mente de la persona y recordar los spots.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n La noticia del lunes en\u00a0La1 de Televisi\u00f3n Espa\u00f1ola\u00a0fue la elecci\u00f3n del representante de Eurovisi\u00f3n. El resto de participantes, hagan lo que hagan, no son noticiables. \u00bfO s\u00ed? \u00bfEs m\u00e1s importante quien qued\u00f3 \u00faltimo que el primero? \u00bfEs l\u00edcito dar m\u00e1s publicidad a quien no la merece en lugar de promocionar como se merece al […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[221,123,193,343,89,415],"class_list":["post-2616","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-dvd","tag-efectividad-de-la-publicidad","tag-eurovision","tag-facebook","tag-la1","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2616\/revisions"}],"predecessor-version":[{"id":35989,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2616\/revisions\/35989"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}