{"id":2610,"date":"2010-02-10T22:08:19","date_gmt":"2010-02-10T21:08:19","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2610"},"modified":"2015-03-03T20:10:08","modified_gmt":"2015-03-03T19:10:08","slug":"media-news-s06-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/02\/10\/media-news-s06-a10\/","title":{"rendered":"Media News S06 A10"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nEn su Weblog Magazine<\/em>, Antonio hace un r\u00e1pido repaso a la corta\u00a0relaci\u00f3n entre Twitter y la televisi\u00f3n<\/a>.\u00a0Ser\u00eda interesante tambi\u00e9n debatir c\u00f3mo el tiempo real influye en eventos en directo<\/a> o servicios centrados en ese intercambio de opiniones entre usuarios que miran el mismo programa\u00a0<\/a>no han acabado de tener \u00e9xito.\u00a0Teniendo en cuenta el uso que le doy a Twitter, comentar en directo una serie no entra dentro de l\u00ednea editorial pero tampoco me gusta leer sobre programas que no estoy viendo. Ser\u00e1 que me gusta ver la televisi\u00f3n en silencio para disfrutar del programa y si no me gusta, no lo miro.<\/p>\n

Publicidad<\/strong>
\nYa sabes que me gusta relacionar spots, pues esta vez le ha tocado a Coca-cola y Pl\u00e1tano de Canarias. Dos\u00a0marcas totalmente diferentes pero que parece que hayan tirado la casa por la ventana (vale, s\u00ed, sobretodo la de refrescos) para promocionar su producto, no uno nuevo, el de ‘siempre’ (vale, s\u00ed, la fruta color Simpson tiene m\u00e1s a\u00f1os). Los dos spots entran en la categor\u00eda de minicortos: una limpieza digna del Sr. Lobo<\/a> con m\u00e1s acci\u00f3n<\/a> que muchos trailers de aburridas pel\u00edculas y una escena musical<\/a> en la selva de una oficina<\/a> que tambi\u00e9n recuerda al look de la respuesta profesional de Telef\u00f3nica <\/a>y desde luego revuelve recuerdos de la\u00a0infancia.<\/p>\n

Internet<\/strong>
\nLa confianza en los que son como nosotros disminuye (qui\u00e9n sabe por qu\u00e9<\/a>)\u00a0seg\u00fan el\u00a0Edelman Trust Barometer 2010<\/a>. Sigue teniendo m\u00e1s peso que la opini\u00f3n del CEO (44% sobre 40%) pero acercan distancias r\u00e1pidamente\u00a0(el a\u00f1o pasado era de 47% sobre 31%). Me preocupa que sea la \u00fanica opci\u00f3n de respuesta que disminuya en 2010, el resto suben %. A ver si ahora que los medios sociales est\u00e1n en plena ebullici\u00f3n, lo que menos importe sea la opini\u00f3n. De hecho, los social media tienen\u00a0apenas un 2% m\u00e1s de credibilidad sobre la publicidad convencional como fuente de informaci\u00f3n sobre una empresa.<\/p>\n

Cine<\/strong>
\nPodr\u00eda comentar c\u00f3mo escribir un t\u00edtulo para no spoilear\u00a0pel\u00edculas (o series) con dos ejemplos de \u00abLos cazafantasmas\u00bb (con<\/a> y avisando<\/a> del spoiler) pero como lo que de verdad mueve la industria del cine es el dinero, mejor hablar de la lista de las 40 estrellas mejor pagadas de Hollywood<\/a>. Sin no pienso en los millones que me pierdo por haberme equivocado de profesi\u00f3n, me doy cuenta de que he contribuido en la mayor\u00eda de los casos a ese sueldo: diferencia de los Oscars, aqu\u00ed s\u00ed\u00a0 que he visto la gran mayor\u00eda de pel\u00edculas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n En su Weblog Magazine, Antonio hace un r\u00e1pido repaso a la corta\u00a0relaci\u00f3n entre Twitter y la televisi\u00f3n.\u00a0Ser\u00eda interesante tambi\u00e9n debatir c\u00f3mo el tiempo real influye en eventos en directo o servicios centrados en ese intercambio de opiniones entre usuarios que miran el mismo programa\u00a0no han acabado de tener \u00e9xito.\u00a0Teniendo en cuenta el uso que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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