{"id":259,"date":"2007-10-13T22:18:31","date_gmt":"2007-10-13T20:18:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=259"},"modified":"2015-03-03T20:14:05","modified_gmt":"2015-03-03T19:14:05","slug":"tv-un-premio-a-la-audiencia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/10\/13\/tv-un-premio-a-la-audiencia\/","title":{"rendered":"[TV] Un premio a la audiencia"},"content":{"rendered":"<p>He le\u00eddo en varios sitios (como <a href=\"http:\/\/www.formulatv.com\/1,20071010,5699,1.html\" target=\"_blank\">F\u00f3rmula TV<\/a>, <em><a href=\"http:\/\/www.elpais.com\/articulo\/radio\/television\/Canal\/convoca\/creativos\/galardon\/Anuncio\/Mes\/elpeputec\/20071011elpepirtv_1\/Tes\" target=\"_blank\">El Pa\u00eds<\/a><\/em> o <a href=\"http:\/\/tvlia.com\/2007\/10\/11\/canal-lanza-el-concurso-el-anuncio-del-mes\/\" target=\"_blank\">TVlia<\/a>) que Canal + ha convocado el concurso \u00ab<strong>El anuncio del mes<\/strong>\u00bb y\u00a0me ha hecho recordar que el diario <em>Metro<\/em> tambi\u00e9n hizo <a href=\"http:\/\/bajolalinea.duplexmarketing.com\/2007\/07\/premios-la-creatividad-publicitaria-en.html\" target=\"_blank\">algo parecido<\/a> con su <a href=\"http:\/\/www.metrocreativeawards.com\/spain\/\" target=\"_blank\">Creative\u00a0Awards<\/a>\u00a0donde primero lectores y despu\u00e9s profesionales premiaban la <strong>creatividad aplicada al formato<\/strong>.<\/p>\n<p>En el caso de Canal +, son profesionales los que eligir\u00e1n <strong>los spots m\u00e1s\u00a0originales<\/strong>. &#8216;Creatividad&#8217; es una manera m\u00e1s corta de decir &#8216;al que consigue que no se cambie el canal&#8217; (y sin\u00a0<a href=\"http:\/\/www.elmundo.es\/elmundo\/2007\/10\/07\/comunicacion\/1191752777.html\" target=\"_blank\">denuncia de tu competencia<\/a>). El premio ser\u00e1\u00a0\u00aben especie\u00bb, es decir, en tiempo de programaci\u00f3n: al ganador le har\u00e1n un reportaje y lo emitir\u00e1n\u00a0<a href=\"http:\/\/www.sogecablemedia.com\/Interfaz\/Contenidos\/Contenido.aspx?c=mlwaYk7XkTQ%3d&#038;rd=W%2bXhSXu7C3Y%3d&#038;pia=293&#038;pc=107&#038;ca=293&#038;in=0&#038;n=2&#038;pic=\" target=\"_blank\">gratis<\/a>.<\/p>\n<p>No hay duda de que <strong>hay anuncios que son obras de arte<\/strong> pero\u00a0para eso est\u00e1n los <a href=\"http:\/\/www.aeap.es\/recursos\/recursos.asp?apt=3\" target=\"_blank\">premios publicitarios<\/a>.\u00a0\u00bfPor qu\u00e9 el medio donde se publicitan\u00a0les ha de\u00a0premiar?\u00a0Tiene m\u00e1s l\u00f3gica\u00a0premiar al anunciante que m\u00e1s espacio les contrata. Quiz\u00e1 Canal + quiera incentivar la buena publicidad pero <strong>lo que la audiencia quiere es<\/strong> <strong>no ver anuncios<\/strong>.<\/p>\n<p>En general,\u00a0a quien <strong>se deber\u00eda premiar es a los telespectadores<\/strong>, por aguantar los continuos e interminables cortes. Como no emitir anuncios en todo el\u00a0d\u00eda es m\u00e1s que impensable, un buen premio podr\u00eda ser al menos\u00a0<strong>no interrumpir series, programas o pel\u00edculas <\/strong>(como el \u00abCinema sense interrupcions\u00bb de TV3).<\/p>\n<p>Si hiciesen esto seguro que las cadenas\u00a0tendr\u00edan una audiencia m\u00e1s fiel, aunque no creo que la publicidad fuese m\u00e1s efectiva porque seguramente la mayor\u00eda de las veces evitar\u00edamos ver los bloques de anuncios.<\/p>\n<p><strong><em>Actualizaci\u00f3n 14 de octubre<\/em><\/strong>: desde A3Advertising tambi\u00e9n buscan\u00a0spots originales con los <a href=\"http:\/\/www.premiosnonspot.com\/\" target=\"_blank\">Premios Non Spot<\/a>, pero esta vez hechos por los espectadores y patrocinados por marcas, siguendo el estilo del <a href=\"http:\/\/www.notodopublifest.com\/\" target=\"_blank\">NoTodoPubliFest<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He le\u00eddo en varios sitios (como F\u00f3rmula TV, El Pa\u00eds o TVlia) que Canal + ha convocado el concurso \u00abEl anuncio del mes\u00bb y\u00a0me ha hecho recordar que el diario Metro tambi\u00e9n hizo algo parecido con su Creative\u00a0Awards\u00a0donde primero lectores y despu\u00e9s profesionales premiaban la creatividad aplicada al formato. En el caso de Canal +, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,3],"tags":[459,108,123],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-television","tag-canales-de-television","tag-creatividad-en-publicidad","tag-efectividad-de-la-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":6802,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/259\/revisions\/6802"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}