{"id":2584,"date":"2010-01-20T22:28:37","date_gmt":"2010-01-20T21:28:37","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2584"},"modified":"2026-01-05T14:24:31","modified_gmt":"2026-01-05T13:24:31","slug":"media-news-s03-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/01\/20\/media-news-s03-a10\/","title":{"rendered":"Media News S03 A10"},"content":{"rendered":"

Cine<\/strong>
\nPor ww2freak<\/a> me entero de que este a\u00f1o la lista de candidatas a Mejor pel\u00edcula en los Oscars ser\u00e1 de 10 y no de 5 como ven\u00eda siendo habitual. As\u00ed podr\u00eda parecer que la ganadora lo ser\u00e1 m\u00e1s (ha ganado a 9)\u00a0o que los perdedores no lo ser\u00e1n tanto (otros 9 han perdido), pero en realidad servir\u00e1 para promocionar a\u00fan m\u00e1s pel\u00edculas que podr\u00e1n poner eso como m\u00e9rito para atraer gente a la salas a verlas… si es que les hac\u00eda falta.<\/p>\n

Publicidad<\/strong>
\nHasta Ferrari, por mucho que lidere la inversi\u00f3n de la F1<\/a>, se rinde al dinero. 40 millones ha soltado el Santander por poner su nombre en rojo sobre el monoplaza en blanco. Lo f\u00e1cil hubiese sido al rev\u00e9s pero entonces s\u00f3lo hubiese salido ganando la escuder\u00eda y pidiendo ese cambio est\u00e1 claro que el banco quer\u00eda m\u00e1s para amortizar su inversi\u00f3n. Deber\u00edan haber pensado un poco m\u00e1s, ver as\u00ed un Ferrari es humillante.<\/p>\n

Internet<\/strong>
\nHoy se han presentado las conclusiones de la segunda oleada del Estudio de Eficacia de Formatos Publicitarios de Display <\/a>de la IAB en colaboraci\u00f3n con The Cocktail Analysis. El titular no deja indiferente: \u00ab8 de cada 10 internautas recuerdan publicidad gr\u00e1fica de marcas en Internet vista en las \u00faltimas 24 horas\u00bb. Pero lo inquietante realmente es que haya subido un 1,5% respecto a junio del a\u00f1o pasado (primera oleada<\/a>). De todas maneras, puestos a medir eficacia, preferir\u00eda saber la de los posts patrociandos.<\/p>\n

Televisi\u00f3n<\/strong>
\nLos Simpson est\u00e1n de aniversario y yo debo ser la \u00fanica que cuando mira esta serie ni es inmuta. No es la odie pero tampoco me gusta, digamos que me es indiferente. O lo que es lo mismo, solo la miro cuando no hay ninguna otra cosa que ver y no me apetece ponerme un DVD.\u00a0 En cambio, hay por ah\u00ed verdaderos fans que soportan las repeticiones estoicamente y que adem\u00e1s las disfrutan aunque se las saben de memoria. No es que no los entienda (soy fan de otras cosas) pero… me son indiferentes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cine Por ww2freak me entero de que este a\u00f1o la lista de candidatas a Mejor pel\u00edcula en los Oscars ser\u00e1 de 10 y no de 5 como ven\u00eda siendo habitual. As\u00ed podr\u00eda parecer que la ganadora lo ser\u00e1 m\u00e1s (ha ganado a 9)\u00a0o que los perdedores no lo ser\u00e1n tanto (otros 9 han perdido), pero […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[48,514,67],"class_list":["post-2584","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-formula-1","tag-marcas-de-banca","tag-oscars"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2584\/revisions"}],"predecessor-version":[{"id":36060,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2584\/revisions\/36060"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}