{"id":256,"date":"2007-10-09T23:58:03","date_gmt":"2007-10-09T21:58:03","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=256"},"modified":"2007-10-10T00:20:38","modified_gmt":"2007-10-09T22:20:38","slug":"tv-%c2%bfque-te-inspira-la-tdt","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/10\/09\/tv-%c2%bfque-te-inspira-la-tdt\/","title":{"rendered":"[TV] \u00bfQu\u00e9 te inspira la TDT?"},"content":{"rendered":"<p>La semana pasada\u00a0<a href=\"http:\/\/www.formulatv.com\/1,20071004,5645,1.html\" target=\"_blank\">se present\u00f3<\/a> el <strong>primer estudio a usuarios de TDT<\/strong>\u00a0financiado por el Ministerio de Industria. Nombre en clave: Proyecto Inspira; misi\u00f3n: conocer el uso de los servicios interactivos de la Televisi\u00f3n Digital Terrestre.<\/p>\n<p>Mis conocimientos de estad\u00edstica no me permiten saber si estudiar a 40 hogares de Madrid y Salamanca resulta significativo para el total de personas que utilizan TDT, pero los <strong>perfiles de usuarios<\/strong>\u00a0que extrae el proyecto son interesantes. El <a href=\"http:\/\/www.abc.es\/20071007\/radio-television-radio-television\/desmontando-digital-terrestre_200710070251.html\" target=\"_blank\">ABC<\/a>\u00a0los resume as\u00ed y parecen confirmar muchos t\u00f3picos:<\/p>\n<ul>\n<li><strong>Ni\u00f1os<\/strong>: les llama la atenci\u00f3n pero no encuentran nada que les interese. Canal favorito: Clan TVE.<\/li>\n<li><strong>Adolescentes<\/strong>: expertos en tecnolog\u00eda dentro del hogar. La oferta interactiva les aburre. Canales favoritos: Fly Music y Canal Latino.<\/li>\n<li><strong>Hombres y mujeres din\u00e1micos<\/strong>: utilizan la TDT interactiva pero prefieren Internet. Canales: de ficci\u00f3n, documentales y deportes.<\/li>\n<li><strong>Hombre-mando<\/strong>: adicto al deporte, es el rey del mando. Satisfecho de la TDT interactiva. Canales: laSexta y Teledeporte.<\/li>\n<li><strong>Mujer inactiva<\/strong>: emparejada con el hombre mando. No se siente segura con la TDT interactiva. Canales TVE 50, telenovelas y series.<\/li>\n<li><strong>Personas mayores<\/strong>: actitud positiva aunque temerosos de los servicios interactivos. Canales favoritos: prefieren los generalistas anal\u00f3gicos.<\/li>\n<\/ul>\n<p>Seg\u00fan ImpulsaTDT, la <a href=\"http:\/\/www.impulsatdt.es\/home\/observatorio\/indicadores\/indicador.php?id=18\" target=\"_blank\">cuota de pantalla de la TDT<\/a> fue en septiembre del 8,1% (sigue subiendo) y la <a href=\"http:\/\/www.impulsatdt.es\/home\/observatorio\/indicadores\/indicadores-categoria.php?categoria=2\" target=\"_blank\">cobertura<\/a> actual es del 85,4%.<\/p>\n<p>Ahora la pregunta: <strong>\u00bfQu\u00e9 te inspira la TDT?<\/strong><\/p>\n<p>Mi respuesta: como nos la imponen,\u00a0no tenemos otro remedio que aceptarla pero espero\u00a0que ofrezca algo (iba a llamarlo &#8216;servicio interactivo&#8217; pero me parece que a\u00fan le queda grande este nombre) por lo que merezca la pena el cambio. <strong>La calidad no se mide s\u00f3lo en imagen, tambi\u00e9n en contenidos<\/strong>.<\/p>\n<p>Si miro los perfiles&#8230; me invento la combinaci\u00f3n de ni\u00f1a-din\u00e1mica.<\/p>\n<p>Y a ti, \u00bfte inspira la TDT?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada\u00a0se present\u00f3 el primer estudio a usuarios de TDT\u00a0financiado por el Ministerio de Industria. Nombre en clave: Proyecto Inspira; misi\u00f3n: conocer el uso de los servicios interactivos de la Televisi\u00f3n Digital Terrestre. Mis conocimientos de estad\u00edstica no me permiten saber si estudiar a 40 hogares de Madrid y Salamanca resulta significativo para el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[78],"class_list":["post-256","post","type-post","status-publish","format-standard","hentry","category-television","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}