{"id":2551,"date":"2010-01-07T13:18:53","date_gmt":"2010-01-07T12:18:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2551"},"modified":"2010-01-07T13:24:22","modified_gmt":"2010-01-07T12:24:22","slug":"media-news-s01-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/01\/07\/media-news-s01-a10\/","title":{"rendered":"Media News S01 A10"},"content":{"rendered":"

Como anunci\u00e9 el martes<\/a>, dada la festividad de ayer, el primer Media News del a\u00f1o pasa a hoy jueves.<\/p>\n

Internet
\n<\/strong>Usar lectores de RSS tiene sus ventajas<\/a>, siempre y cuando el blogger o el medio ofrezcan el post o la noticia completa. Dar\u00a0a los visitantes la opci\u00f3n de suscribirse es ya algo imprescindible pero si solo lo haces por\u00a0obligaci\u00f3n, para cumplir expediente de\u00a0‘buen blog’… mejor no lo hagas. Tampoco lo hagas si no entiendes el valor de un suscriptor y lo \u00fanico que te interesa es contar visitas. Dicho esto, te aconsejo que revises tu lector y borres los feeds incompletos: seguro que ahorrar\u00e1s tiempo de lectura.<\/p>\n

Televisi\u00f3n<\/strong>
\nLa ausencia de publicidad en tve sigue tanto de qu\u00e9 hablar. Ahora los anunciantes ven c\u00f3mo las privadas suben sus precios<\/a>\u00a0pero, l\u00f3gico o no, a mi no me importar\u00eda pagar m\u00e1s si s\u00e9 que mi mensaje va a llegar a ‘las personas correctas’.\u00a0Me imagino un nuevo escenario en el que\u00a0algunas pocas\u00a0cadenas tuviesen publicidad y otras\u00a0\u00a0no, ser\u00eda como\u00a0el antiguo\u00a0monopolio pero no de se\u00f1al sino de publicidad. Todo sea por la salud de los ni\u00f1os<\/a>.<\/p>\n

Publicidad<\/strong>
\nEn el d\u00eda a d\u00eda y sin ser el Dr. Cal Lightman<\/a>, podemos tener m\u00e1s o menos claro cu\u00e1ndo alguien nos miente, en la publicidad es mucho m\u00e1s dif\u00edcil de detectar el enga\u00f1o. De ah\u00ed que algunos recurran a estudios cient\u00edficos o a (actores haciendo de) m\u00e9dicos para dar credibilidad. Otros van m\u00e1s all\u00e1 y basan su estrategia en su verdad frente a la mentira de su competencia. Esto es peligroso y el tiro les\u00a0 puede salir por la culata como le ha pasado<\/a> a Yoigo y su \u00abverdad de la buena\u00bb.<\/p>\n

Cine<\/strong>
\nEsta divertida comparaci\u00f3n<\/a> entre \u00abAvatar\u00bb y \u00abPocahontas\u00bb y entre \u00abHarry Potter\u00bb y \u00abStar wars\u00bb me recuerda una vez m\u00e1s\u00a0aquello de que todo est\u00e1 inventado en el mundo el cine (argumentos universales<\/a> lo llamaban algunos) pero no por eso deja de dar dinero<\/a>. Lo realmente interesante entonces no es la historia sino c\u00f3mo la cuentan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como anunci\u00e9 el martes, dada la festividad de ayer, el primer Media News del a\u00f1o pasa a hoy jueves. Internet Usar lectores de RSS tiene sus ventajas, siempre y cuando el blogger o el medio ofrezcan el post o la noticia completa. Dar\u00a0a los visitantes la opci\u00f3n de suscribirse es ya algo imprescindible pero si […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[66,100,310,223,339,29,142,107],"class_list":["post-2551","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-disney","tag-feeds","tag-guion-de-cine","tag-harry-potter","tag-star-wars","tag-telefonia","tag-television-e-infancia","tag-yoigo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2551"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2551\/revisions"}],"predecessor-version":[{"id":2554,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2551\/revisions\/2554"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}