{"id":255,"date":"2007-10-08T20:18:02","date_gmt":"2007-10-08T18:18:02","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=255"},"modified":"2007-10-08T20:27:54","modified_gmt":"2007-10-08T18:27:54","slug":"ad-marketing-blanco","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/10\/08\/ad-marketing-blanco\/","title":{"rendered":"[AD] Marketing blanco"},"content":{"rendered":"<p>Me escribe <a href=\"http:\/\/www.omepet.es\/blog\/\" target=\"_blank\">David de Omepet<\/a>\u00a0para invitarme a la presentaci\u00f3n de <a href=\"http:\/\/www.setmeblue.com\" target=\"_blank\">SetMeBlue!<\/a>. Lamentablemente no podr\u00e9 asistir, pero si est\u00e1s en Zaragoza quiz\u00e1 te apetezca conocer <a href=\"http:\/\/www.setmeblue.com\/presentacion.php\" target=\"_blank\">en directo<\/a> qu\u00e9 es\u00a0el <strong>marketing blanco aplicado a la telefon\u00eda<\/strong>.<\/p>\n<p>La definici\u00f3n de SetMeBlue! ya introduce el concepto: \u00abuna plataforma de <strong>marketing de proximidad no intrusiva y no agresiva<\/strong>, donde la gente pueda elegir que tipo de regalos, promociones y descuentos quiere recibir de las empresas que se anuncian en ella y no al rev\u00e9s.\u00bb<\/p>\n<p>En estas \u00faltimas palabras est\u00e1 la clave. <strong>Los usuarios elegimos, no las empresas<\/strong>. No puedo estar m\u00e1s\u00a0de acuerdo con\u00a0<a href=\"http:\/\/www.setmeblue.com\/aplicacionesyservicios.php#3\" target=\"_blank\">Omepet<\/a>:\u00a0las reglas han cambiado. Las empresas no deben decidir por nosotros. Somos los que compramos, somos\u00a0los que decidimos.<\/p>\n<p>Si para el correo tenemos el permission marketing, \u00bfpor qu\u00e9 no tener algo para el m\u00f3vil? Nada de spam: contenidos que te interesan, cuando los necesitas. En este caso, m\u00e1s directo imposible, v\u00eda SMS. Eso es el marketing blanco y\u00a0as\u00ed deber\u00eda siempre: reclama el derecho a <strong>decidir qu\u00e9 quieres que te vendan<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me escribe David de Omepet\u00a0para invitarme a la presentaci\u00f3n de SetMeBlue!. Lamentablemente no podr\u00e9 asistir, pero si est\u00e1s en Zaragoza quiz\u00e1 te apetezca conocer en directo qu\u00e9 es\u00a0el marketing blanco aplicado a la telefon\u00eda. La definici\u00f3n de SetMeBlue! ya introduce el concepto: \u00abuna plataforma de marketing de proximidad no intrusiva y no agresiva, donde la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[190,59,55],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-blogmarketing","tag-eventos","tag-spam"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}