{"id":2542,"date":"2009-12-30T21:28:34","date_gmt":"2009-12-30T20:28:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2542"},"modified":"2026-01-05T14:23:10","modified_gmt":"2026-01-05T13:23:10","slug":"media-news-s53-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/12\/30\/media-news-s53-a09\/","title":{"rendered":"Media News S53 A09"},"content":{"rendered":"<p>Como \u00faltimo post del a\u00f1o, en lugar de repasar la semana, el Media News de hoy ampl\u00eda su cobertura al 2009 y adem\u00e1s incluye\u00a0predicciones para el 2010.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nRepaso del a\u00f1o:\u00a0<a href=\"http:\/\/www.elmundo.es\/elmundo\/2009\/12\/29\/television\/1262075385.html\">\u00e9xitos y fracasos de nuestras cadenas<\/a>. Aunque la lista\u00a0mezcla positivo y negativo en cuanto a audiencias, si se hubiese basado en mi televisor, tan solo un par de ellos\u00a0hubiesen sobrevivido en la parrilla.\u00a0 Pero claro, tampoco lo har\u00eda la que este a\u00f1o presentar\u00e1 las uvas en TeleCinco\u00a0y est\u00e1 entre <a href=\"http:\/\/www.filmica.com\/audiencias\/archivos\/010264.html\">las m\u00e1s buscadas<\/a>.<\/p>\n<p><strong>Cine<br \/>\n<\/strong>Ya que es \u00e9poca de listas y\u00a0rankings, pongo aqu\u00ed la de <a href=\"http:\/\/www.lasextanoticias.com\/noticias\/ver\/los__reyes__del_cine_pirata\/199012\">pel\u00edculas m\u00e1s pirateadas del 2009<\/a>. Me sirve otra vez para hacer mi propio balance &#8216;con el gusto general&#8217; igual que lo har\u00eda la lista de <a href=\"http:\/\/www.adn.es\/impresa\/cultura\/20091230\/NWS-0410-Hollywood-Record.html\">m\u00e1s recaudaci\u00f3n<\/a>. En ambos casos he visto pel\u00edculas de esos top 10 pero hay otras tantas que no tengo intenci\u00f3n de ver. Quiz\u00e1 por eso hace ya unos a\u00f1os que no ganos las quinielas a los Oscars.<\/p>\n<p><strong>Internet<\/strong><br \/>\nVa de\u00a0prediciones:\u00a01\/ <a href=\"http:\/\/www.interactividad.org\/2009\/12\/23\/predicciones-para-social-media-en-2010-documento-colaborativo\/\">Marc recoge<\/a> por segundo a\u00f1o lo que varias personas (<a href=\"http:\/\/mashable.com\/2009\/12\/27\/social-media-experts-twitter\">que no expertos<\/a>) creen que pasar\u00e1 en el 2010 en materia de <a href=\"http:\/\/www.scribd.com\/doc\/24431112\/Social-Media-Predictions-2010\">social media<\/a>.\u00a0Aunque, como \u00e9l mismo dice, quiz\u00e1 el a\u00f1o que viene hablemos de\u00a0<em>social business<\/em>, hay ideas interesantes. 2\/ Cruzamos el charco y tambi\u00e9n tenemos predicciones, a\u00f1adiendo a la ecuaci\u00f3n <a href=\"http:\/\/viewer.zmags.com\/publication\/5e19c2ad\">temas de content marketing<\/a>\u00a0recogidos por <a href=\"http:\/\/blog.junta42.com\/content_marketing_blog\/2009\/12\/social-media-content-marketing-predictions-2010.html\">Junta42<\/a>.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nLas \u00fatimas l\u00edneas del post, para el \u00faltimo anuncio del a\u00f1o. Mastercard pasa a la historia de las campanadas (<a href=\"http:\/\/www.vertele.com\/noticias\/detail.php?id=25295\">como Ramon Garc\u00eda<\/a>)\u00a0comprando <a href=\"http:\/\/www.puromarketing.com\/24\/6842\/el-ultimo-anuncio-publicitario-historia-tve.html\">los \u00faltimos minutos publicitarios de TVE<\/a>\u00a0y Turismo del Pa\u00eds Vasco por <a href=\"http:\/\/www.prnoticias.es\/index.php\/home\/10050675?task=view\">acaparar<\/a> los de <a href=\"http:\/\/www.estasinvitado.tv\/\">las televisiones privadas<\/a>.\u00a0\u00a0El a\u00f1o que viene, con <a href=\"http:\/\/www.vertele.com\/noticias\/25363\/fusiones-television-principiantes\">las fusiones entre cadenas<\/a>, ser\u00e1 todo <a href=\"http:\/\/www.periodistadigital.com\/periodismo\/tv\/2009\/12\/28\/alarma-miedo-publicidad-fusiones-telecinco-antena3-lasexta-cuatro.shtml\">m\u00e1s f\u00e1cil (o no)<\/a> para los anunciantes.<\/p>\n<p>\u00a1Hasta el a\u00f1o que viene!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como \u00faltimo post del a\u00f1o, en lugar de repasar la semana, el Media News de hoy ampl\u00eda su cobertura al 2009 y adem\u00e1s incluye\u00a0predicciones para el 2010. Televisi\u00f3n Repaso del a\u00f1o:\u00a0\u00e9xitos y fracasos de nuestras cadenas. Aunque la lista\u00a0mezcla positivo y negativo en cuanto a audiencias, si se hubiese basado en mi televisor, tan solo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[13,14,228,514,349],"class_list":["post-2542","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-audiencias","tag-campanadas","tag-entradas-de-cine","tag-marcas-de-banca","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2542"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2542\/revisions"}],"predecessor-version":[{"id":2544,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2542\/revisions\/2544"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}