{"id":2522,"date":"2009-12-17T22:08:57","date_gmt":"2009-12-17T21:08:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2522"},"modified":"2009-12-17T21:00:54","modified_gmt":"2009-12-17T20:00:54","slug":"tv-%c2%bfque-es-la-television-interactiva","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/12\/17\/tv-%c2%bfque-es-la-television-interactiva\/","title":{"rendered":"[TV] \u00bfQu\u00e9 es la televisi\u00f3n interactiva?"},"content":{"rendered":"<p>Divertida vi\u00f1eta la que hoy ha publicado Rodera en el <em>adn<\/em>, dedicada a la televisi\u00f3n interactiva.<\/p>\n<figure id=\"attachment_2527\" aria-describedby=\"caption-attachment-2527\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2527\" title=\"rodera_171209\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/12\/rodera_1712091.jpg\" alt=\"rodera_171209\" width=\"573\" height=\"302\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/12\/rodera_1712091.jpg 637w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/12\/rodera_1712091-300x158.jpg 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><figcaption id=\"caption-attachment-2527\" class=\"wp-caption-text\">Vi\u00f1eta de Ernesto Rodera en el adn de hoy<\/figcaption><\/figure>\n<p>Aunque seg\u00fan algunos expertos <a href=\"http:\/\/www.elmundo.es\/elmundo\/2009\/12\/17\/comunicacion\/1261051039.html\">el concepto de televisi\u00f3n interactiva\u00a0est\u00e1 muerto<\/a>, hace poco el IAB public\u00f3 \u00ab<a href=\"http:\/\/www.iabspain.biz\/Libros_Blancos\/LB_9_TV_interactiva.pdf\">El libro blanco de la televisi\u00f3n interactiva<\/a>\u00bb que la define, caracteriza\u00a0y adem\u00e1s muestra sus posibles formatos publicitarios y por lo tanto la forma de medir esos impactos con las m\u00e9tricas adecuadas.<\/p>\n<p>Desde luego, este tipo de televisi\u00f3n no es interactiva, pero tampoco la actual cumple aquello de entretener, informar y educar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Divertida vi\u00f1eta la que hoy ha publicado Rodera en el adn, dedicada a la televisi\u00f3n interactiva. Aunque seg\u00fan algunos expertos el concepto de televisi\u00f3n interactiva\u00a0est\u00e1 muerto, hace poco el IAB public\u00f3 \u00abEl libro blanco de la televisi\u00f3n interactiva\u00bb que la define, caracteriza\u00a0y adem\u00e1s muestra sus posibles formatos publicitarios y por lo tanto la forma de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[25,30],"class_list":["post-2522","post","type-post","status-publish","format-standard","hentry","category-television","tag-humor","tag-television-20"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"predecessor-version":[{"id":2530,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2522\/revisions\/2530"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}