{"id":251,"date":"2007-10-06T10:38:04","date_gmt":"2007-10-06T08:38:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=251"},"modified":"2026-01-05T14:00:21","modified_gmt":"2026-01-05T13:00:21","slug":"ad-la-botella-de-absolut","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/10\/06\/ad-la-botella-de-absolut\/","title":{"rendered":"[AD] La botella de Absolut"},"content":{"rendered":"<p><a href=\"http:\/\/juanmarketing.blogspot.com\/\" target=\"_blank\">Juan<\/a> me escribe de nuevo para comentarme una campa\u00f1a y efectivamente me interesa, aunque seguramente no como \u00e9l esperaba. El anunciante para un \u00abMundo absoluto\u00bb (una traducci\u00f3n flojilla, por cierto,\u00a0m\u00e1s bien ser\u00eda un\u00a0\u00abMundo absolutamente\u00a0perfecto\u00bb) no pod\u00eda ser otro que <strong>Absolut<\/strong>,\u00a0una de mis marcas favoritas, de las que m\u00e1s tiempo llevo siguiendo y\u00a0m\u00e1s anuncios conservo.<\/p>\n<p>La <a href=\"http:\/\/absolutad.com\" target=\"_blank\">publicidad de Absolut<\/a> lleva a\u00f1os bas\u00e1ndose en <strong>su botella como centro de toda su publicidad<\/strong>. Me atrevo a decir que es la \u00fanica que he conocido de esta marca y esa era su aut\u00e9ntica se\u00f1a de identidad: la botella bajo el foco o la botella insinuada en la vida cotidiana. \u00a1Hasta sus seguidores creaban falsos anuncios! Entonces, \u00bfpor qu\u00e9 cambiar algo que funciona?<\/p>\n<p>No entiendo por qu\u00e9\u00a0Absolut quiere dejar de lado su botella y centrarse en unos valores \u00bfm\u00e1s globales? Seg\u00fan el explicativo de <a href=\"http:\/\/www.buzzparadise.com\" target=\"_blank\">BuzzParadise<\/a>, para \u00abunir el producto a la marca\u00bb y para \u00abestablecer una idea creativa mundial\u00bb. He entrado en <a href=\"http:\/\/www.absolut.com\/es\/iaaw\/\" target=\"_blank\">el web de\u00a0la campa\u00f1a de visionarios<\/a> y casi que me alegro de decir que no soy la \u00fanica que no ha entendido el objetivo. Muchas de las <a href=\"http:\/\/www.absolut.com\/es\/iaaw\/visionaries\" target=\"_blank\">visiones propuestas<\/a> al concurso\u00a0siguen estando inspiradas en la botella.<\/p>\n<p>Una de las postales promocionales que me lleg\u00f3, ofrece <a href=\"http:\/\/www.absolut.com\/content\/media_player\/assets\/ads\/download\/DOWNLOAD_IAAW_TIMES.jpg\" target=\"_blank\">una visi\u00f3n de Times Square<\/a> donde en lugar de tener los carteles hay reconocidas obras de arte. Si considereamos la publicidad un arte, muchos de sus anuncios deber\u00edan estar ah\u00ed.<\/p>\n<p><strong><em>Actualizaci\u00f3n 14 de octubre<\/em><\/strong>: en <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=24833\" target=\"_blank\">varios<\/a> <a href=\"http:\/\/feeds.feedburner.com\/~r\/etc-blog-marketing\/~3\/168295084\/absolut-apuesta-por-la-blogosfera.html\" target=\"_blank\">lugares<\/a> se est\u00e1 recogiendo la campa\u00f1a as\u00ed que aclaro que a mi no me llegaron botellas de prueba, s\u00f3lo las postales \ud83d\ude42<\/p>\n<p><strong><em>Actualizaci\u00f3n 16 de octubre<\/em><\/strong>: \u00a1ya tengo las botellitas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juan me escribe de nuevo para comentarme una campa\u00f1a y efectivamente me interesa, aunque seguramente no como \u00e9l esperaba. El anunciante para un \u00abMundo absoluto\u00bb (una traducci\u00f3n flojilla, por cierto,\u00a0m\u00e1s bien ser\u00eda un\u00a0\u00abMundo absolutamente\u00a0perfecto\u00bb) no pod\u00eda ser otro que Absolut,\u00a0una de mis marcas favoritas, de las que m\u00e1s tiempo llevo siguiendo y\u00a0m\u00e1s anuncios conservo. La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[190,119],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-blogmarketing","tag-marcas-de-bebidas-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":36003,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/251\/revisions\/36003"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}