{"id":2504,"date":"2009-12-15T15:28:56","date_gmt":"2009-12-15T14:28:56","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2504"},"modified":"2009-12-15T15:35:55","modified_gmt":"2009-12-15T14:35:55","slug":"1-ano-en-1-post-3%c2%aa-edicion","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/12\/15\/1-ano-en-1-post-3%c2%aa-edicion\/","title":{"rendered":"\u00ab1 a\u00f1o en 1 post\u00bb 3\u00aa edici\u00f3n"},"content":{"rendered":"<p>Este a\u00f1o <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/13\/www-%e2%80%9c1-ano-en-1-post%e2%80%9d-de-atrapalo\/\">repito<\/a> como miembro del jurado que elegir\u00e1 al Mejor blog de entre los participantes del concurso de \u00ab<a href=\"http:\/\/www.atrapalo.com\/promo\/1year1post\/\" target=\"_blank\">1 a\u00f1o en 1 post<\/a>\u00bb organizado por Atrapalo. Por tanto, este post solo es un ejemplo de lo que podr\u00eda presentar si no estuviese exclu\u00edda de participar por ser jurado: una visi\u00f3n libre del 2009.\u00a0<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.atrapalo.com\/promo\/1year1post\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2505 aligncenter\" title=\"BotonJurado\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/12\/BotonJurado.gif\" alt=\"BotonJurado\" width=\"311\" height=\"88\" \/><\/a><\/p>\n<p>El 2010 empezar\u00e1\u00a0con la televisi\u00f3n p\u00fablica sin publicidad. El \u00faltimo spot del 2009, ese tan codiciado por anunciantes deseosos de que millones de personas vean su marca, ser\u00e1 de la propia TVE.\u00a0Quiz\u00e1 sean ya conscientes que <strong>es mejor cuidar\u00a0a la\u00a0audiencia que venderla<\/strong>, aunque sea por miles de euros. El beneficio vendr\u00e1 luego y se llama reputaci\u00f3n.<\/p>\n<p>La decisi\u00f3n de suprimir la publicidad como fuente de ingresos ha sido <a href=\"http:\/\/www.elpais.com\/articulo\/sociedad\/apagon\/publicitario\/TVE\/revoluciona\/mapa\/sector\/elpepisoc\/20090605elpepisoc_2\/Tes\/\" target=\"_blank\">muy discutida<\/a>\u00a0desde que en abril <a href=\"http:\/\/www.expansion.com\/2009\/04\/14\/empresas\/medios\/1239705374.html\" target=\"_blank\">se la llam\u00f3 \u00abreducci\u00f3n dr\u00e1stica\u00bb<\/a> hasta que se conocieron <a href=\"http:\/\/www.abc.es\/20090504\/nacional-sociedad\/gobierno-eliminara-publicidad-septiembre-200905042019.html\" target=\"_blank\">los planes de financiaci\u00f3n<\/a>. Quiz\u00e1\u00a0con este cambio <strong>al fin su programaci\u00f3n llamar\u00e1 nuestra atenci\u00f3n por su servicio p\u00fablico<\/strong> y no por\u00a0los millones que nos costaba. Que tiren el dinero los que\u00a0trabajan por \u00e9l, para el resto la que gana es su\u00a0marca.<\/p>\n<p>Tambi\u00e9n en 2009 hemos visto c\u00f3mo la audiencia televisiva se desmitificaba al fin: los <em>shares<\/em> se nivelan, los l\u00edderes no lo son tanto\u00a0y la fragmentaci\u00f3n, tan anunciada con el futuro apag\u00f3n, es ya una realidad. Quiz\u00e1 as\u00ed <strong>se valore tambi\u00e9n la audiencia online<\/strong> y ayude a subir puntos a los que ofrecen contenidos en su web.<\/p>\n<p>Me estoy dando cuenta que en lugar de que este post sea un reflejo del 2009 se est\u00e1 convirtiendo en una lista de deseos para el 2010. Quiz\u00e1 sea porque, al menos en lo que a televisi\u00f3n se refiere,\u00a0solo se han sentado las bases para lo que vendr\u00e1 el a\u00f1o que viene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este a\u00f1o repito como miembro del jurado que elegir\u00e1 al Mejor blog de entre los participantes del concurso de \u00ab1 a\u00f1o en 1 post\u00bb organizado por Atrapalo. Por tanto, este post solo es un ejemplo de lo que podr\u00eda presentar si no estuviese exclu\u00edda de participar por ser jurado: una visi\u00f3n libre del 2009.\u00a0 El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,2,3],"tags":[279],"class_list":["post-2504","post","type-post","status-publish","format-standard","hentry","category-dm","category-publicidad","category-television","tag-television-publica-vs-privada"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":2514,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2504\/revisions\/2514"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}