{"id":25,"date":"2007-01-11T23:28:38","date_gmt":"2007-01-11T22:28:38","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=25"},"modified":"2026-01-05T14:07:36","modified_gmt":"2026-01-05T13:07:36","slug":"ad-polemica-campana-de-dg","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/01\/11\/ad-polemica-campana-de-dg\/","title":{"rendered":"[AD] Pol\u00e9mica campa\u00f1a de D&G"},"content":{"rendered":"

Como siempre que hay revuelo con un anuncio, aparece\u00a0Benetton como referente de publicidad pol\u00e9mica<\/strong>. A mi en cambio los \u00faltimos\u00a0de Dolce & Gabbana me han recordado\u00a0\u00abLa \u00faltima cena<\/a>\u00bb de Marith\u00e9 Fran\u00e7ois Girbaud, quiz\u00e1 porque\u00a0los de D&G me parecen m\u00e1s\u00a0art\u00edsticos, m\u00e1s pl\u00e1sticos.<\/p>\n

Seg\u00fan leo en El Peri\u00f3dico<\/a>\u00a0y en MarketingDirecto<\/a>, las im\u00e1genes de esta campa\u00f1a de Dolce & Gabbana\u00a0han levantado cr\u00edticas por violentas\u00a0porque algunos\u00a0modelos yacen apu\u00f1alados y sangrantes junto a sus agresores. Las 3 fotos\u00a0que he visto (de las 9 que forman la serie) no me parecen tan provocadoras, ni mucho menos me incitan a cometer actos violentos. Aunque tampoco a comprar la ropa porque con esa imagen parece sacada de un museo y no que pueda estar en un escaparate actual.<\/p>\n

Quiz\u00e1 otro d\u00eda entremos en un debate sobre\u00a0si hace falta o no provocar para vender<\/strong>, de momento me ha venido a la mente frase de\u00a0la entrevista a Ildefons Garc\u00eda-Serena<\/a>: \u00ab[La publicidad]\u00a0no es tan poderosa como se dice. La publicidad no cambia una sociedad, sino el rev\u00e9s<\/em>\u00ab. De acuerdo con este punto de vista, D&G no quiere convertirnos en asesinos<\/strong> sino\u00a0reflejar la sociedad (aunque sea la de hace unos cuantos a\u00f1os) y de paso vender unos trapitos.<\/p>\n

Por cierto, para \u00e9l la\u00a0publicidad es\u00a0\u00abun contrato entre el fabricante y el consumidor que fomenta la competitividad empresarial y la mejora de los productos<\/em>\u00bb y \u00absi no existiese la publicidad, habr\u00eda que inventarla, porque si existe es porque tambi\u00e9n existen las marcas<\/em>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como siempre que hay revuelo con un anuncio, aparece\u00a0Benetton como referente de publicidad pol\u00e9mica. A mi en cambio los \u00faltimos\u00a0de Dolce & Gabbana me han recordado\u00a0\u00abLa \u00faltima cena\u00bb de Marith\u00e9 Fran\u00e7ois Girbaud, quiz\u00e1 porque\u00a0los de D&G me parecen m\u00e1s\u00a0art\u00edsticos, m\u00e1s pl\u00e1sticos. Seg\u00fan leo en El Peri\u00f3dico\u00a0y en MarketingDirecto, las im\u00e1genes de esta campa\u00f1a de Dolce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[41,346],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-campanas-polemicas","tag-marcas-de-perfumes"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":36025,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/25\/revisions\/36025"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}