{"id":2467,"date":"2006-12-16T00:18:00","date_gmt":"2006-12-15T23:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/16\/ad-sigue-la-estrella-que-te-guia\/"},"modified":"2010-07-15T23:32:30","modified_gmt":"2010-07-15T21:32:30","slug":"ad-sigue-la-estrella-que-te-gua","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/16\/ad-sigue-la-estrella-que-te-gua\/","title":{"rendered":"[AD] Sigue la estrella que te gu\u00eda"},"content":{"rendered":"<p>Ser\u00e1 porque sigo a la caza de <a href=\"http:\/\/www.evasanagustin.com\/estrellasdebelen\">Estrellas de Bel\u00e9n<\/a>, pero no puedo evitar comentar dos campa\u00f1as que utilizan la <strong>estrella navide\u00f1a<\/strong>: Aquarium y XBOX 360.<\/p>\n<p>Desde hace unos d\u00edas se puede ver en el Metro de Barcelona un anuncio del <a href=\"http:\/\/www.aquariumbcn.com\" target=\"_blank\">Aquarium<\/a> con una <strong>estrella de mar<\/strong> formada por diferentes animalitos acu\u00e1ticos, desde peces a corales. Todos ellos conforman una gran estrella de cinco puntas que incluso parece irradiar (hay quien dice que recuerda la isla del veraniego Disco Estrella). La frase no puede ser m\u00e1s clara: \u00ab<strong>Sigue la estrella<\/strong>. En estas fiestas, ven a tu Aquarium\u00bb.<\/p>\n<p>El caso de Microsoft est\u00e1 mucho menos justificado que el del Aquarium. Su estrella no guarda relaci\u00f3n con su producto: es un <strong>s\u00edmbolo estrellado de nieve<\/strong> formado, eso s\u00ed, por mandos y consolas de diferentes tama\u00f1os. Ayer sal\u00eda publicado utilizando una <a href=\"http:\/\/www.quediario.com\/\/pdfs\/barcelona\/151206bar.pdf\" target=\"_blank\">falsa portada en el Qu\u00e9!<\/a> junto con la frase: \u00abSi a\u00fan no saber qu\u00e9 vas a pedir, deja que gu\u00ede tu camino&#8230; Xbox 360, el <strong>regalo estrella<\/strong> de esta Navidad\u00bb.<\/p>\n<p>Todo lo bueno que tiene el anuncio del Aquarium no lo tiene el de Microsoft. El primero utiliza elementos relacionados con su producto y lo adapta a las fechas aprovechando su oportunidad de compra con las vacaciones navide\u00f1as de los ni\u00f1os. En cambio cualquier marca puede decir \u00abmi producto es el mejor\u00bb o m\u00e1s bien \u00abes el que m\u00e1s se va a vender\u00bb. El \u00fanico motivo para comprar esta idea creativa (mala ortograf\u00eda incluida) es que se quedaron sin ninguna otra despu\u00e9s del <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-falsas-portadas-en-prensa.html\">anuncio anterior<\/a>.<\/p>\n<p>Quiz\u00e1 aparezcan otras <strong>estrellas en las campa\u00f1as navide\u00f1as<\/strong>, aunque ya queda poco para la Navidad.<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-los-regalos-de-pap-noel.html\">[AD] Los regalos de Pap\u00e1 Noel<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-falsas-portadas-en-prensa.html\">[AD] Falsas portadas en prensa<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/se-buscan-estrellas-de-beln.html\">Se buscan Estrellas de Bel\u00e9n<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser\u00e1 porque sigo a la caza de Estrellas de Bel\u00e9n, pero no puedo evitar comentar dos campa\u00f1as que utilizan la estrella navide\u00f1a: Aquarium y XBOX 360. Desde hace unos d\u00edas se puede ver en el Metro de Barcelona un anuncio del Aquarium con una estrella de mar formada por diferentes animalitos acu\u00e1ticos, desde peces a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390,2],"tags":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger","category-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2467"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2467\/revisions"}],"predecessor-version":[{"id":2805,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2467\/revisions\/2805"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}