{"id":2462,"date":"2006-12-11T20:18:00","date_gmt":"2006-12-11T19:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/11\/ad-la-vida-en-3-megas\/"},"modified":"2006-12-11T20:18:00","modified_gmt":"2006-12-11T19:18:00","slug":"ad-la-vida-en-3-megas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/11\/ad-la-vida-en-3-megas\/","title":{"rendered":"[AD] La vida en 3 megas"},"content":{"rendered":"

Dos anuncios en el diario de hoy: Coca-Cola estrena spot esta noche y Telef\u00f3nica promocionando su ADSL de 3 megas. Mientras espero ver el primero (a ver si Horatio me da m\u00e1s suerte hoy<\/a>), breves comentarios sobre la segunda campa\u00f1a.<\/p>\n

No s\u00e9 exactamente qu\u00e9 inter\u00e9s tiene Telef\u00f3nica en saber \u00ab\u00bfC\u00f3mo te ha cambiado la vida el ADSL?\u00bb, m\u00e1s bien parece alguna encuesta del EGM<\/a>. Entiendo la idea de transmitir los beneficios de la velocidad pero, \u00bfno sirve eso para cualquier compa\u00f1\u00eda<\/a>?<\/p>\n

Para promocionar su oferta, Telef\u00f3nica ha puesto en marcha un concurso de v\u00eddeos en www.lavidaen3megas.com<\/a>. La base es \u00abcu\u00e9ntanos con un v\u00eddeo divertido y original c\u00f3mo ves el mundo desde que la l\u00ednea ADSL forma parte de tu vida\u00bb para ganar 10.000\u20ac, 6.000\u20ac o 600\u20ac. No he sabido encontrar (me atrever\u00eda a decir que legalmente deber\u00edan estar) las fechas de inicio ni final, tampoco qui\u00e9n es el jurado pero s\u00ed que los \u00abinternautas\u00bb dar\u00e1n el voto popular.<\/p>\n

Parece que esto de dar voz a los usuarios sigue de moda<\/a> pero la sorpresa ha sido que viniese de Telef\u00f3nica y con un argumento tan pobre. Aunque en el fondo no me extra\u00f1a que necesitasen \u00abalgo\u00bb que los acercase al consumidor teniendo en cuenta la de detractores<\/a> que provocan este tipo de compa\u00f1\u00edas.<\/p>\n

Temas relacionados<\/strong>
[AD] En busca de la creatividad<\/a>
[WWW] Revoluci\u00f3n audiovisual<\/a>
[AD] \u00bfQu\u00e9 hago yo aqu\u00ed?<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dos anuncios en el diario de hoy: Coca-Cola estrena spot esta noche y Telef\u00f3nica promocionando su ADSL de 3 megas. Mientras espero ver el primero (a ver si Horatio me da m\u00e1s suerte hoy), breves comentarios sobre la segunda campa\u00f1a. No s\u00e9 exactamente qu\u00e9 inter\u00e9s tiene Telef\u00f3nica en saber \u00ab\u00bfC\u00f3mo te ha cambiado la vida […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2462","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2462"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}