{"id":2456,"date":"2006-12-05T22:08:00","date_gmt":"2006-12-05T21:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/05\/ad-colorterapia-de-mcdonalds\/"},"modified":"2006-12-05T22:08:00","modified_gmt":"2006-12-05T21:08:00","slug":"ad-colorterapia-de-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/05\/ad-colorterapia-de-mcdonalds\/","title":{"rendered":"[AD] Colorterapia de McDonald’s"},"content":{"rendered":"

Mientras todos tenemos la mirada puesta en las enormes hamburguesas de Burger King<\/a>, su competencia m\u00e1s directa, McDonald’s, se dedica a anilizar nuestra personalidad con colores.<\/p>\n

El spot se puede ver en su web www.cadaemocionuncolor.com<\/a>, URL que por cierto aparece en el propio anuncio con letra m\u00e1s bien peque\u00f1a. En \u00e9l vemos a una pareja casi de abueletes sentados en el sof\u00e1 que beben en tazas de colores de manera alternada mientras una voz en off nos cuenta qu\u00e9 se consigue con cada color.<\/p>\n

\u00bfRecuerdas los jabones de colores<\/a> de Agatha Ruiz de la Prada? Ahora McDonald’s tambi\u00e9n nos ofrece su versi\u00f3n de colorterapia (lejos de la versi\u00f3n publicitaria<\/a> de la aplicaci\u00f3n del color) con unas tazas que regala comprando no s\u00e9 qu\u00e9 men\u00fa. Se aleja de la pol\u00e9mica y no anuncia hamburguesas, sino qu\u00e9 puedes conseguir compr\u00e1ndolas (y no me refiero a kilos de m\u00e1s).<\/p>\n

El microsite es muy sencillo, m\u00ednimo m\u00e1s bien. Realizas un test de personalidad y te dice qu\u00e9 color de taza debes pedir para ir en correspondencia con tu manera de vivir. Con los resultados puedes hacerte una camiseta o registrarte y buscar tazas afines a la tuya.<\/p>\n

Podemos llegar as\u00ed a la conclusi\u00f3n de que para McDonald’s su p\u00fablico se reduce a cuatro tipos de persona ya que ofrece cuatro colores de taza diferente (nada que ver con las nueve<\/a> que promov\u00eda el Qu\u00e9! hace unos d\u00edas).<\/p>\n

Por cierto, soy \u00a1super verde! (como dir\u00eda Ruby en \u00abEl quinto elemento\u00bb).<\/p>\n

Temas relacionados<\/strong>
[AD] Hamburguesas para hombres<\/a>
[AD] Repsol y Carlsberg<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mientras todos tenemos la mirada puesta en las enormes hamburguesas de Burger King, su competencia m\u00e1s directa, McDonald’s, se dedica a anilizar nuestra personalidad con colores. El spot se puede ver en su web www.cadaemocionuncolor.com, URL que por cierto aparece en el propio anuncio con letra m\u00e1s bien peque\u00f1a. En \u00e9l vemos a una pareja […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2456","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2456"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2456\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}