{"id":2453,"date":"2006-12-02T11:38:00","date_gmt":"2006-12-02T10:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/02\/ad-no-solo-de-musica-vive-el-spot\/"},"modified":"2006-12-02T11:38:00","modified_gmt":"2006-12-02T10:38:00","slug":"ad-no-slo-de-msica-vive-el-spot","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/12\/02\/ad-no-slo-de-msica-vive-el-spot\/","title":{"rendered":"[AD] No s\u00f3lo de m\u00fasica vive el spot"},"content":{"rendered":"<p>Hace ya d\u00edas que podemos ver la campa\u00f1a gr\u00e1fica del nuevo Seat Altea XL pero hasta ayer no pude ver el <a href=\"http:\/\/www.youtube.com\/watch?v=Yw3fDl2XAt0&#038;eurl=\" target=\"_blank\">spot<\/a>. En <a href=\"http:\/\/musdegofio.blogspot.com\/2006\/11\/opel-cmon-prosickito-y-los-coches-con_15.html\" target=\"_blank\">Mus de gofio<\/a> estuvieron hablando de mu\u00f1equitos y buscando un razonamiento a la campa\u00f1a pero todo cambia al verlo, la verdad.<\/p>\n<p>\u00a1<strong>El Arca de No\u00e9 con peluches<\/strong>! Empieza a llover, los mu\u00f1equitos se refugian en el coche. En el camino de la habitaci\u00f3n al garaje se oye la cancioncilla militar de \u00abLa jungla de cristal III\u00bb. A la ma\u00f1ana siguiente, sin lluvia, los peluches aparecen en el maletero del Seat. El padre mira sorprendido al ni\u00f1o, la madre mueve el asiento para que quepan las maletas de la familia y se van. Despu\u00e9s del slogan \u00ab<strong>La familia al poder<\/strong>\u00ab, la \u00abgracieta final\u00bb es un cerdito corriendo detr\u00e1s del coche (\u00bfqui\u00e9n habr\u00e1 elegido el animal perdido?).<\/p>\n<p>La idea de Arca me gusta, aunque no s\u00e9 si para un coche familiar es \u00fatil. Adem\u00e1s me genera algunas dudas. \u00bfPor qu\u00e9 los mu\u00f1ecos tienen que tener una religi\u00f3n? \u00bfLa familia es tan cristiana que \u00abse lo pegan\u00bb a los peluches? \u00bfHay catequesis para animales? O a\u00fan peor, \u00bfc\u00f3mo es que el ni\u00f1o tiene tantos mu\u00f1ecos? Si es tan religioso, \u00bfpor qu\u00e9 no los comparte? Y \u00bfpor qu\u00e9 s\u00f3lo tiene dos de cada? Siendo tan peque\u00f1o, \u00bfse puede tener complejo de No\u00e9?<\/p>\n<p>M\u00e1s seriamente, me llama la atenci\u00f3n el diferente enfoque de la gr\u00e1fica y del spot. Ninguna menci\u00f3n al Arca, ni siquiera llueve. Se habla del tama\u00f1o, \u00abpuede cobijar a cientos de juguetes\u00bb, y de la seguridad, \u00abprotegidos por un ej\u00e9rcido de airbags\u00bb, pero podr\u00edan estar hablando de cualquier cosa, hasta del Titanic. \u00bfPor qu\u00e9 diferenciar tanto la una del otro?<\/p>\n<p>Y por \u00faltimo est\u00e1 el tema de la BSO, u\u00e1, u\u00e1. El t\u00edtulo del post lo he puesto porque <a href=\"http:\/\/blogsearch.google.es\/blogsearch?hl=es&#038;q=%22seat+altea+xl%22&amp;amp;lr=&#038;ie=UTF-8&amp;scoring=d&#038;sa=N&amp;start=10\" target=\"_blank\">buscando<\/a> el spot, s\u00f3lo he encontrado referencias a la <a href=\"http:\/\/www.sangrefria.com\/web\/2006\/11\/30\/anuncio-seat-altea-xl\/\" target=\"_blank\">letra<\/a> y la <a href=\"http:\/\/nitrohelix.blogspot.com\/2006\/12\/animales-de-dos-en-dos.html\" target=\"_blank\">m\u00fasica<\/a>. Vale, la canci\u00f3n es pegadiza, u\u00e1, u\u00e1, pero \u00bfmerece tantos posts cl\u00f3nicos?<\/p>\n<p>\u00bfQu\u00e9 pasa cuando el p\u00fablico s\u00f3lo se queda con la m\u00fasica, u\u00e1, u\u00e1, y se olvida del mensaje del spot? \u00bfEs <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/08\/ad-la-eficacia-de-la-publicidad.html\">efectivo<\/a>?<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/10\/ad-de-nuevo-coches-y-coches.html\">[AD] De nuevo, coches y coches<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/03\/ad-logos-en-los-coches.html\">[AD] Logos en los coches<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/09\/ad-seat-da-miedo.html\">[AD] Seat da miedo<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya d\u00edas que podemos ver la campa\u00f1a gr\u00e1fica del nuevo Seat Altea XL pero hasta ayer no pude ver el spot. En Mus de gofio estuvieron hablando de mu\u00f1equitos y buscando un razonamiento a la campa\u00f1a pero todo cambia al verlo, la verdad. \u00a1El Arca de No\u00e9 con peluches! Empieza a llover, los mu\u00f1equitos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2453"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2453\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}