{"id":2448,"date":"2006-11-27T21:38:00","date_gmt":"2006-11-27T20:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/11\/27\/ad-anuncios-combinados-2x1\/"},"modified":"2006-11-27T21:38:00","modified_gmt":"2006-11-27T20:38:00","slug":"ad-anuncios-combinados-2x1","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/11\/27\/ad-anuncios-combinados-2x1\/","title":{"rendered":"[AD] Anuncios combinados: 2&#215;1"},"content":{"rendered":"<p>Hace varios d\u00edas que podemos ver la publicidad gr\u00e1fica de la Generalitat anunciando la \u00faltima convocatoria para hacerse Mosso d&#8217;Esquadra. Cada vez que veo pasar un coche de la pol\u00edcia me fijo en que todos llevan alguna marca (Seat, Ford o Citro\u00ebn) y me pregunto \u00bfpor qu\u00e9 han eliminado el logo del coche en el <a href=\"http:\/\/www.evasanagustin.com\/addb\/2006\/gencat2006_1.jpg\">anuncio<\/a>? \u00bfHac\u00eda falta retocar la imagen para no anunciar Seat?<\/p>\n<p>Hay otros muchos spots en los que tambi\u00e9n aparecen otras marcas adem\u00e1s de la anunciada (y que paga): los acabo de bautizar como <strong>anuncios combinados (dos marcas en el anuncio de una)<\/strong>. El caso m\u00e1s t\u00edpico es el de anuncios protagonizado por famosos. Tres ejemplos de deportistas que participan en m\u00e1s de un anuncio: Rafa Nadal, Ronaldinho y (\u00a1c\u00f3mo no!) Fernando Alonso.<\/p>\n<p>Cuando Nadal anuncia ColaCao (y no sale vestido de deporte) s\u00f3lo sale esa marca. En cambio cuando anuncia Kia s\u00ed lleva la ropa de Nike. Lo mismo que Ronaldinho, Danet y Hyundai. O Alonso, que cada vez que se pone su mono ha de llevar todas sus marcas, desde Mutua Madrile\u00f1a a Buckler.<\/p>\n<p>Fuera de las personas, tambi\u00e9n <strong>hay marcas que est\u00e1n l\u00f3gicamente ligadas<\/strong> como el mencionado <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-repsol-y-carlsberg.html\">diesel y los coches<\/a> o los fabricantes de lavavajillas y los detergentes. Pero cuando la l\u00f3gica falla, entra en juego el posicionamiento.<\/p>\n<p><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/ad-pdete-un-audi-tt.html\">De nuevo<\/a> Audi es un buen ejemplo. Hace un tiempo que las lavadoras Siemens se anunciaban con un \u00abQu\u00e9 l\u00e1stima que las lavadoras Siemens s\u00f3lo se disfruten en casa\u00bb. El spot era un plano fijo en el que un chico bajaba de su coche, que dejaba en un t\u00fanel de lavado, y se desnudaba para poner la ropa dentro de una lavadora que, casualmente, estaba al lado perfectamente colocada.<\/p>\n<p>Como has podido imaginar, el coche era un Audi. \u00bfQu\u00e9 relaci\u00f3n hay entre Siemens y Audi? Alguna debe haber cuando la marca del coche est\u00e1 m\u00e1s visible incluso que la de los electrodom\u00e9sticos. Si no fuese bueno para ellos, habr\u00edan apostado por otra creatividad.<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/ad-pdete-un-audi-tt.html\">[AD] P\u00eddete un Audi TT<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/03\/ad-coches-que-anuncian-gasoil.html\">[AD] Coches que anuncian gasoil<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace varios d\u00edas que podemos ver la publicidad gr\u00e1fica de la Generalitat anunciando la \u00faltima convocatoria para hacerse Mosso d&#8217;Esquadra. Cada vez que veo pasar un coche de la pol\u00edcia me fijo en que todos llevan alguna marca (Seat, Ford o Citro\u00ebn) y me pregunto \u00bfpor qu\u00e9 han eliminado el logo del coche en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}