{"id":241,"date":"2007-09-24T14:08:39","date_gmt":"2007-09-24T12:08:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=241"},"modified":"2026-01-05T14:24:40","modified_gmt":"2026-01-05T13:24:40","slug":"ad-el-apartamento-de-chanel","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/09\/24\/ad-el-apartamento-de-chanel\/","title":{"rendered":"[AD] \u00abEl apartamento\u00bb de Chanel"},"content":{"rendered":"<p>Yahoo.es viene hoy con una publicidad interesante: <strong>Coco Mademoiselle<\/strong>.\u00a0Dos banners est\u00e1n presentes en la Home, uno directo <a href=\"http:\/\/www.coco-mademoiselle.com\/eusp\/\" target=\"_blank\">al microsite<\/a> y otro que\u00a0activa el v\u00eddeo promocional. \u00c9ste tiene dos\u00a0novedades respecto al formato habitual.<\/p>\n<p>Primero y\u00a0para esta ocasi\u00f3n, el fondo de la web (no los contenidos) se ha te\u00f1ido de\u00a0negro pero clickando en la opci\u00f3n \u00abDesactivar color\u00bb puedes quitarle oscuridad a la pantalla.<\/p>\n<p>La otra opci\u00f3n interesante del banner es \u00abEnv\u00eda tu opini\u00f3n\u00bb desde donde accedes a una encuesta de Yahoo para saber qu\u00e9 nos parece en general y en este caso la publicidad que incluyen. Me sorprende que lo pongan dentro del propio banner, \u00bflo har\u00e1n con todos los formatos especiales?<\/p>\n<p>Este banner contiene el v\u00eddeo promocional de <strong>Coco Mademoiselle<\/strong> que puedes ver en peque\u00f1os fragmentos si no interactuas con \u00e9l o completo clickando en \u00abDescubre la pel\u00edcula\u00bb. S\u00ed, as\u00ed lo llaman: un film dirigido por Joe Wright y protagonizado por la nueva imagen de la marca Keira Knightley.<\/p>\n<p>Lo cierto es que\u00a0yo casi no entiendo \u00ab<strong>El apartamento<\/strong>\u00ab&#8230; Amanece en Par\u00eds, una chica,\u00a0una cadena en el tobillo,\u00a0un vestido rojo, un perfume, un armario lleno de espejos con un chico encerrado en \u00e9l, un beso que no se produce,\u00a0una gota de perfume y un adi\u00f3s. Una fiesta, una pasarela con sus fotos y de vuelta hacia la calle. Conclusi\u00f3n&#8230; no entiendo nada.<\/p>\n<p>Voy a\u00a0la web de <strong>Coco Mademoiselle<\/strong> a ver si mejora en algo mi comprensi\u00f3n pero en realidad me desconcierta m\u00e1s porque parece que lo \u00fanico importante del v\u00eddeo era el apartamento de <strong>Mademoiselle Chanel<\/strong>, \u00abun testamento de su vida creativa\u00bb.<\/p>\n<p>Gracias a un v\u00eddeo podemos recorrer la estacia y descubrir c\u00f3mo es este apartamento. De repente los pasos se detienen en un objeto, invit\u00e1ndote a saber m\u00e1s sobre detalles o ver extractos el rodaje del film.<\/p>\n<p>Al final del paseo llegamos a la ventana por donde ha entrado Keira en el v\u00eddeo y entonces accedemos a mucha m\u00e1s informaci\u00f3n sobre la pel\u00edcula. Podemos descargarnos el film, escuchar la canci\u00f3n original de Joss Stone y ver varios a modo de making off.<\/p>\n<p>Y despu\u00e9s de haber visto todo eso,\u00a0lo que me ha parecido m\u00e1s interesante de todo esto es la encuesta de Yahoo. \u00a1Con lo que les habr\u00e1 costado el v\u00eddeo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo.es viene hoy con una publicidad interesante: Coco Mademoiselle.\u00a0Dos banners est\u00e1n presentes en la Home, uno directo al microsite y otro que\u00a0activa el v\u00eddeo promocional. \u00c9ste tiene dos\u00a0novedades respecto al formato habitual. Primero y\u00a0para esta ocasi\u00f3n, el fondo de la web (no los contenidos) se ha te\u00f1ido de\u00a0negro pero clickando en la opci\u00f3n \u00abDesactivar color\u00bb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[346],"class_list":["post-241","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-perfumes"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":36061,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/241\/revisions\/36061"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}