{"id":2409,"date":"2006-09-26T19:38:00","date_gmt":"2006-09-26T18:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/09\/26\/ad-coleccion-n%c2%ba-9-de-festina\/"},"modified":"2006-09-26T19:38:00","modified_gmt":"2006-09-26T18:38:00","slug":"ad-coleccin-n-9-de-festina","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/09\/26\/ad-coleccin-n-9-de-festina\/","title":{"rendered":"[AD] Colecci\u00f3n n\u00ba 9 de Festina"},"content":{"rendered":"<p>Su \u00abAttraction is a universal feeling\u00bb nos avisaba de que \u00abMujeres desesperadas\u00bb estaba a punto de empezar. Dir\u00eda que durante toda la segunda temporada <a href=\"http:\/\/www.festina.com\" target=\"_blank\">Festina<\/a> patrocin\u00f3 esta serie en TVE1 consiguiendo que el reloj pasase a segundo t\u00e9rmino y que me preguntase por qu\u00e9 no hab\u00edan enmarcado el spot como es habitual.<\/p>\n<p>En esa campa\u00f1a una chica consultaba a una santera si su novio la enga\u00f1aba y sus sospechas se confirmaban al ver el reloj. Entonces la chica se pon\u00eda el reloj versi\u00f3n mujer (\u00bfo era el mismo?) y se iba de fiesta, donde todos los chicos la miraban (se supone que) s\u00f3lo por llevar el reloj.<\/p>\n<p>Ahora Festina nos presenta su colecci\u00f3n n\u00ba 9 con un <a href=\"http:\/\/www.tiempobbdo.com\/creativos\/adjuntos\/136_671_1_festina_version_3_tw.mpeg\" target=\"_blank\">spot<\/a> que invita a buscar ese n\u00famero. Si los de <a href=\"http:\/\/www.tiempobbdo.com\" target=\"_blank\">Tiempo BBDO<\/a> aceptan ideas, podr\u00eda estar bien un jueguecito para buscar el dichoso n\u00famero. En el spot cabr\u00edan muchos m\u00e1s de los que hay ahora (en el taxi, en las puertas, en la diana&#8230;) y el premio de un reloj seguro que convence.<\/p>\n<p>El rollo santero continua y se a\u00f1ade lo clandestino para vender a la vez el reloj de hombre y de mujer. El chico lleva (demasiado descaradamente visible) el reloj, la chica lo pierde en una apuesta de dados. El bueno del chico lo recupera y se lo lleva a casa de la chica (y se lo muestra junto con los dos dados sumando nueve). Claro, la chica no tiene otro remedio que caer en sus brazos. Vaya cambio respecto al anterior campa\u00f1a, \u00bfy la independencia?<\/p>\n<p>Otras dudas: debemos suponer que el n\u00famero al que apuesta la chica es el 9 y (sorprendentemente) pierde. Es que \u00bfno es el 9 el n\u00famero ganador? \u00bfPor qu\u00e9 no han buscado otro argumento en el que el 9 ganase?<\/p>\n<p>Y, \u00bfpor qu\u00e9 no se han mojado m\u00e1s a\u00fan y han puesto, en lugar de la <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/09\/ad-qu-ensea-la-publicidad.html#c115853024535144482\">hora feliz<\/a>, las 9.09h? Si se trataba de llenar de nueves la escena, \u00bfpor qu\u00e9 no?<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/09\/ad-qu-ensea-la-publicidad.html\">[AD] Qu\u00e9 ense\u00f1a la publicidad<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/09\/ad-la-llamada-de-ron-cacique.html\">[AD] \u00abLa llamada\u00bb de ron Cacique<br \/><\/a><br \/>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su \u00abAttraction is a universal feeling\u00bb nos avisaba de que \u00abMujeres desesperadas\u00bb estaba a punto de empezar. Dir\u00eda que durante toda la segunda temporada Festina patrocin\u00f3 esta serie en TVE1 consiguiendo que el reloj pasase a segundo t\u00e9rmino y que me preguntase por qu\u00e9 no hab\u00edan enmarcado el spot como es habitual. En esa campa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2409","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2409"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2409\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}