{"id":2405,"date":"2006-09-22T14:28:00","date_gmt":"2006-09-22T13:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/09\/22\/ad-amena-wanadoo-orange\/"},"modified":"2006-09-22T14:28:00","modified_gmt":"2006-09-22T13:28:00","slug":"ad-amena-wanadoo-orange","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/09\/22\/ad-amena-wanadoo-orange\/","title":{"rendered":"[AD] Amena + Wanadoo = Orange"},"content":{"rendered":"

Hac\u00eda tiempo que se sab\u00eda<\/a> pero no por eso deja de sorprender: Amena deja de ser verde, Wanadoo deja de ser rojo. El naranja es su nuevo color y Orange<\/a> la nueva denominaci\u00f3n con la que France Telecom<\/a> operar\u00e1 en Espa\u00f1a.<\/p>\n

Seg\u00fan El Mundo<\/a>, el pr\u00f3ximo 3 de octubre veremos amanecer las tiendas tradicionalmente verdes<\/a> convertidas en naranja. Y efectivamente, ayer mismo empez\u00f3 su campa\u00f1a de cambio de nombre. De momento, un spot<\/a> y sus respectivas webs explican el cambio.<\/p>\n

En la web de Amena<\/a> nos encontramos un \u201cMuy pronto, Amena va a convertirse en algo m\u00e1s grande, algo diferente algo nuevo\u201d. Sin m\u00e1s informaci\u00f3n, al menos de momento.<\/p>\n

En la de Wanadoo<\/a>, en cambio, hay mucho m\u00e1s. Un logo de Orange y un platillo volante naranja franquean la frase: \u201cAmena y Wanadoo van a convertirse en algo m\u00e1s grande, algo diferente, algo nuevo. Orange\u201d. Detr\u00e1s de un prometedor \u201cAbrir\u201d, puedes ver c\u00f3mo el OVNI abduce los dos logos y se convierte en el de Orange. Adem\u00e1s una p\u00e1gina especial<\/a> explica el cambio con las preguntas frecuentes, qui\u00e9n es la nueva marca y puedes ver el spot online.<\/p>\n

En \u00e9l, una ni\u00f1a conecta dos pilas de petaca y se ilumina la habitaci\u00f3n, su parking, una tienda y poco m\u00e1s. Nada de inter\u00e9s si no fuese porque una pila es roja, la otra verde y la luz resultante es naranja. Al final los dos de Wanadoo y Amena se unen para formar el de Orange.<\/p>\n

Est\u00e1 muy lejos de la idea que barajamos<\/a> en enero y bien podr\u00eda ser otro anuncio de energ\u00eda<\/a>, pero de momento es lo que hace Orange para comunicar su cambio de nombre. Quiz\u00e1s m\u00e1s adelante, hagan otro tipo de inversi\u00f3n<\/a> aunque, sinceramente, no creo que les haga falta.<\/p>\n

Dicen que ser\u00e1 algo nuevo, \u00bfd\u00f3nde est\u00e1 la novedad si nada cambia? S\u00f3lo en el nombre, los problemas<\/a> seguir\u00e1n igual.<\/p>\n

Temas relacionados<\/strong>
[AD] La telefon\u00eda corporativa<\/a>
Media News S8 (06)<\/a>
[AD] Cambios de naming<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hac\u00eda tiempo que se sab\u00eda pero no por eso deja de sorprender: Amena deja de ser verde, Wanadoo deja de ser rojo. El naranja es su nuevo color y Orange la nueva denominaci\u00f3n con la que France Telecom operar\u00e1 en Espa\u00f1a. Seg\u00fan El Mundo, el pr\u00f3ximo 3 de octubre veremos amanecer las tiendas tradicionalmente verdes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2405","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2405"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2405\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}