{"id":240,"date":"2007-09-22T20:48:32","date_gmt":"2007-09-22T18:48:32","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=240"},"modified":"2007-09-22T20:48:32","modified_gmt":"2007-09-22T18:48:32","slug":"ad-cuota-de-mercado-de-las-colas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/09\/22\/ad-cuota-de-mercado-de-las-colas\/","title":{"rendered":"[AD] Cuota de mercado de las colas"},"content":{"rendered":"<p>En el <em>adn<\/em> de ayer hab\u00eda un dato, apenas una frase, en una esquina en la secci\u00f3n de econom\u00eda que llam\u00f3 mi atenci\u00f3n:<\/p>\n<p>\u00ab<em><strong>Coca-Cola tiene actualmente una cuota de mercado en Espa\u00f1a del 70% mientras que su gran rival Pepsi tiene el 12%<\/strong><\/em>\u00ab.<\/p>\n<p align=\"left\">No parece referirse a las marcas madre, imagino que se\u00a0refiere a la guerra de refrescos de cola\u00a0as\u00ed que autom\u00e1ticamente me puse a pensar&#8230;\u00a0\u00bf<strong>Cu\u00e1l es el \u00faltimo anuncio de Pepsi que recuerdo<\/strong>? Y\u00a0me vienen a la memoria aquellos de hace bastantes a\u00f1os con un cami\u00f3n de basura, una ancianita de\u00a0divertido nombre\u00a0y un \u00ab\u00bfEst\u00e1s loco? Bebe Pepsi\u00bb. Si me esfuerzo, veo a un adolescente tir\u00e1ndose su refresco por dar la hora. Nada m\u00e1s.<\/p>\n<p align=\"left\">En cambio, <strong>la lista de anuncios de Coca-Cola que viene a mi cabeza es demasiado larga para apuntarla<\/strong>.<\/p>\n<p align=\"left\">\u00bfDemuestra esto que la publicidad ayuda a vender? \u00bfO ser\u00e1 que ya no se gastan aqu\u00ed m\u00e1s en publicidad porque tienen el mercado perdido?<\/p>\n<p align=\"left\">Una cosa est\u00e1 clara, siempre existir\u00e1 esa divisi\u00f3n (como <a href=\"http:\/\/www.adn.es\/impresa\/cultura\/20070921\/NWS-0056-maneras-dividir-mundo.html\" target=\"_blank\">muchas otras<\/a>) entre los que beben Coca-Cola y los que beben Pepsi,\u00a0por no entrar entre las variedades de esas marcas&#8230; que si Light, que si con lim\u00f3n&#8230;\u00a0o si es mejor en botell\u00edn, lata o botella.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el adn de ayer hab\u00eda un dato, apenas una frase, en una esquina en la secci\u00f3n de econom\u00eda que llam\u00f3 mi atenci\u00f3n: \u00abCoca-Cola tiene actualmente una cuota de mercado en Espa\u00f1a del 70% mientras que su gran rival Pepsi tiene el 12%\u00ab. No parece referirse a las marcas madre, imagino que se\u00a0refiere a la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[176,235,260],"class_list":["post-240","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}