{"id":239,"date":"2007-09-22T19:38:44","date_gmt":"2007-09-22T17:38:44","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=239"},"modified":"2026-01-05T14:00:50","modified_gmt":"2026-01-05T13:00:50","slug":"ad-queso-helado-y-coches-ecologicos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/09\/22\/ad-queso-helado-y-coches-ecologicos\/","title":{"rendered":"[AD] Queso, helado y coches ecol\u00f3gicos"},"content":{"rendered":"<p>Desde que <strong>el cambio clim\u00e1tico no es algo que dejaremos en herencia sino que afecta realmente a nuestro d\u00eda a\u00a0d\u00eda<\/strong>, cada vez hay m\u00e1s preocupaci\u00f3n en las empresas por demostrar p\u00fablicamente su inter\u00e9s por la ecolog\u00eda. Este valor puede venderse creando productos para el cliente concienciado o anunciando a los cuatro vientos que la marca cumple ciertos requisitos.<\/p>\n<p>La\u00a0referencia actual\u00a0al <a href=\"http:\/\/www.evasanagustin.com\/addb\/anuncio.asp?id=556\">transporte<\/a>\u00a0(el sector m\u00e1s afectado por la conciencia social) lo encontramos en <a href=\"http:\/\/tvspot.blogspot.com\/2007\/09\/renault-scnic-eco2-hojita.html\" target=\"_blank\">el spot<\/a> del nuevo\u00a0<strong>Renault Sc\u00e9nic Eco2<\/strong>. La pregunta que arranca la acci\u00f3n es \u00ab\u00bfPor qu\u00e9 s\u00f3lo las estrellas de Hollywood pueden tener un coche ecol\u00f3gico?\u00bb y va mostrando a ritmo de musical c\u00f3mo los maquilladores, dobles, abogados, hasta los que limpian el cartel quieren uno.<\/p>\n<p>La canci\u00f3n es\u00a0bastante\u00a0pegadiza y termina con el slogan \u00ab<strong>Ecolog\u00eda al alcance de todos<\/strong>\u00ab, continuando la l\u00ednea democr\u00e1tica que empez\u00f3 el\u00a0\u00abSeguridad para todos\u00bb, y con un tal Willy que habla con la hoja (tranquilo Forrest, no es una pluma) que se acerca a \u00e9l en el inicio del spot: \u00ab\u00bfEs esto real hojita o es un sue\u00f1o?\u00bb.<\/p>\n<p>\u00bfEs posible que una f\u00e1brica, aunque sea de sue\u00f1os, se ponga de acuerdo en ser ecol\u00f3gica? \u00bfEs posible que una industria, aunque sea del cine, quiera contaminar menos? La hojia responde que s\u00ed&#8230; tendremos que creerla, \u00bfno?<\/p>\n<p>Tambi\u00e9n tendremos que creer el compromiso de otras empresas por cuidar el medioambiente como los helados <strong>Ben &#038; Jerry&#8217;s<\/strong> que seg\u00fan leo en <a href=\"http:\/\/bajolalinea.duplexmarketing.com\/2007\/09\/helados-climticamente-neutrales.html\" target=\"_blank\">Bajo la l\u00ednea<\/a>\u00a0son <a href=\"http:\/\/www.ben-jerrys.es\/bj2\/nos\/neutrales.php?seccion=9\" target=\"_blank\">clim\u00e1ticamente neutrales<\/a> o <strong>El Ventero<\/strong> que tambi\u00e9n <a href=\"http:\/\/www.forlasa.es\/acerca\/energiasrenovables.aspx\" target=\"_blank\">se comprometen<\/a> a no emitir CO2, como hace unos meses tambi\u00e9n\u00a0avisaba <a href=\"http:\/\/bajolalinea.duplexmarketing.com\/2007\/05\/compromiso-ecolgico-en-el-pack.html\" target=\"_blank\">Juanjo<\/a>.<\/p>\n<p>Precisamente este\u00a0viernes en la portada de el <em>Qu\u00e9!<\/em> los de Forlasa intentaban explicarse un poco mejor. Hac\u00edan la pregunta \u00ab\u00bfC\u00f3mo crees que respirar\u00edamos con menos coches en tu ciudad? \u00bfQu\u00e9 tal con 20.000 coches menos?\u00bb. Seg\u00fan ellos esto es lo que ellos\u00a0dejan de emitir al utilizar energ\u00edas renovables. Suena bien, aunque no expliquen c\u00f3mo.<\/p>\n<p>Quiz\u00e1 deber\u00edan sacar aqu\u00ed una \u00bfvaca? (o equivalente a la hojita) para que nos lo creamos porque no dan\u00a0pruebas que confirmen que a esta empresa le interesa el medio ambiente.\u00a0 Eso s\u00ed, al leer su slogan \u00ab<strong>Saludable incluso para los que no lo prueban<\/strong>\u00bb me tengo que creer que, lo hagan como\u00a0lo que hagan, sirve de de algo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que el cambio clim\u00e1tico no es algo que dejaremos en herencia sino que afecta realmente a nuestro d\u00eda a\u00a0d\u00eda, cada vez hay m\u00e1s preocupaci\u00f3n en las empresas por demostrar p\u00fablicamente su inter\u00e9s por la ecolog\u00eda. Este valor puede venderse creando productos para el cliente concienciado o anunciando a los cuatro vientos que la marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[490,415],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-alimentacion","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=239"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":6504,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/239\/revisions\/6504"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}