{"id":2383,"date":"2006-08-27T12:38:00","date_gmt":"2006-08-27T11:38:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/27\/tv-estudiar-y-analizar-la-television\/"},"modified":"2006-08-27T12:38:00","modified_gmt":"2006-08-27T11:38:00","slug":"tv-estudiar-y-analizar-la-televisin","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/27\/tv-estudiar-y-analizar-la-televisin\/","title":{"rendered":"[TV] Estudiar y analizar la televisi\u00f3n"},"content":{"rendered":"

Despu\u00e9s de la publicidad<\/a> (aunque muy superficial) y el cine<\/a>, el turno te\u00f3rico le toca al otro gran tema de este blog: la televisi\u00f3n. En el libro<\/a> \u00abAn\u00e1lisis de la televisi\u00f3n\u00bb, Francesco Casetti y Federico Di Chio trantan las diferentes formas de estudiar la televisi\u00f3n desde tres grandes puntos de vista.<\/p>\n

*Producci\u00f3n<\/strong>: aspectos tecnol\u00f3gicos, econ\u00f3micos-empresariales, culturales y sociales, pol\u00edtico-institucionales
*Oferta: <\/strong>Programas, Programaci\u00f3n, Mercado
*Consumo: <\/strong>\u00cdndices de audiencia, Elecciones de consumo, Modalidades de visi\u00f3n, Procesos de comprensi\u00f3n, Procesos de valoraci\u00f3n, Efectos, Dietas de medios<\/p>\n

Dir\u00eda que esto ha estado en mi inconsciente todo este tiempo porque algo ha quedado reflejado en el primer \u00edndice de TeleWiki<\/a> que se basaba en la estructura comunicativa (emisor<\/a>, receptor<\/a>, mensaje<\/a> y canal<\/a>) aplicada a la televisi\u00f3n<\/a>.<\/p>\n

Tambi\u00e9n analizan los \u00e1mbitos de estudio de la televisi\u00f3n (espero poder a\u00f1adirlos alg\u00fan d\u00eda a TeleWiki). Destaco algunos:<\/p>\n

Medici\u00f3n de audiencia<\/strong>
*Objeto: Cantidad y composici\u00f3n del p\u00fablico
*Instrumentos: Aud\u00edmetro, diarios de consumo, indicadores, esc\u00e1ner
*Disciplinas: Sociolog\u00eda, estad\u00edstica<\/p>\n

Estudio de las actitudes <\/strong>
*Objeto: Percepciones reacciones, valoraciones de lo que se ve en televisi\u00f3n
*Instrumentos: Cuestionario, escalas de actitudes
*Disciplinas: Sociolog\u00eda, estad\u00edstica, psicolog\u00eda<\/p>\n

Estudio de las motivaciones<\/strong>
*Objeto: Necesidades, vivencias, razones del consumo
*Instrumentos: Entrevista cl\u00ednica, test proyectivos
*Disciplinas: Psicolog\u00eda, psicoan\u00e1lisis<\/p>\n

An\u00e1lisis de contenido
<\/strong>*Objeto: Contenidos transmitidos por la televisi\u00f3n
*Instrumentos: Fichas identificaci\u00f3n, paquetes inform\u00e1ticos
*Disciplinas: Sociolog\u00eda, estad\u00edstica, ling\u00fc\u00edstica inform\u00e1tica<\/p>\n

An\u00e1lisis de los textos televisivos<\/strong>
*Objeto: Apectos ling\u00fc\u00edsticos, estrategias textuales de los programas
*Instrumentos: Fichas identificaci\u00f3n, parrillas de lectura, categor\u00edas de an\u00e1lisis
*Disciplinas: Ling\u00fc\u00edstica, semi\u00f3tica, narratolog\u00eda, iconograf\u00eda<\/p>\n

Estudios culturales<\/strong>
*Objeto: Relaci\u00f3n entre televisi\u00f3n y sociedad
*Instrumentos: Categor\u00edas de an\u00e1lisis, paradigmas interpretativos
*Disciplinas: Semi\u00f3tica, pragm\u00e1tica, sociolog\u00eda de la cultura<\/p>\n

Esto no responde a c\u00f3mo hacer una cr\u00edtica de televisi\u00f3n, pero espero que sirva para verla un poquito m\u00e1s en profundidad que el hueco que queda en el sof\u00e1 en primetime.<\/p>\n

La televisi\u00f3n es m\u00e1s que algo que te quita unas horas perdidas, merece la pena verla con un esp\u00edritu cr\u00edtico no s\u00f3lo como un medio de entretenimiento.<\/p>\n

Temas relacionados<\/strong>
[TV] De oficio: cr\u00edtica de tele<\/a>
[TV] La televisi\u00f3n en 1948<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de la publicidad (aunque muy superficial) y el cine, el turno te\u00f3rico le toca al otro gran tema de este blog: la televisi\u00f3n. En el libro \u00abAn\u00e1lisis de la televisi\u00f3n\u00bb, Francesco Casetti y Federico Di Chio trantan las diferentes formas de estudiar la televisi\u00f3n desde tres grandes puntos de vista. *Producci\u00f3n: aspectos tecnol\u00f3gicos, econ\u00f3micos-empresariales, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2383","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2383"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2383\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}