{"id":2380,"date":"2006-08-24T18:08:00","date_gmt":"2006-08-24T17:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/24\/ad-la-eficacia-de-la-publicidad\/"},"modified":"2006-08-24T18:08:00","modified_gmt":"2006-08-24T17:08:00","slug":"ad-la-eficacia-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/24\/ad-la-eficacia-de-la-publicidad\/","title":{"rendered":"[AD] La eficacia de la publicidad"},"content":{"rendered":"

Como no s\u00f3lo de opini\u00f3n se alimenta un blog, una pizca de teor\u00eda publicitaria de la mano de Luis Bassat y \u00abEl libro rojo de la publicidad<\/a>\u00ab.<\/p>\n

Bassat se\u00f1ala las siguientes variables en un test de eficacia de la publicidad:
*Notoriedad o conocimiento de la marca
*Penetraci\u00f3n en la mente del p\u00fablico objetivo
*Percepci\u00f3n e imagen de marca o de producto<\/p>\n

Entonces, un anuncio es eficaz si consigue una valoraci\u00f3n positiva de estas variables o, me atrever\u00eda a decir, alguna de ellas porque ya se me hace dif\u00edcil creer que se cumplan las tres alguna vez.<\/p>\n

Y es que el mercado est\u00e1 saturado, nuestra atenci\u00f3n es cada d\u00eda m\u00e1s cara y la eficacia baja. As\u00ed que la repetici\u00f3n<\/a> sigue siendo el m\u00e9todo m\u00e1s eficaz para meterse en nuestra cabecita.<\/p>\n

Temas relacioanados<\/strong>
[AD] Los buenos anuncios escasean<\/a>
[AD] Tipos de publicidad seg\u00fan el medio<\/a>
[AD] Mi revista Kane 3 de noviembre<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como no s\u00f3lo de opini\u00f3n se alimenta un blog, una pizca de teor\u00eda publicitaria de la mano de Luis Bassat y \u00abEl libro rojo de la publicidad\u00ab. Bassat se\u00f1ala las siguientes variables en un test de eficacia de la publicidad:*Notoriedad o conocimiento de la marca*Penetraci\u00f3n en la mente del p\u00fablico objetivo*Percepci\u00f3n e imagen de marca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2380","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2380"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2380\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}