{"id":2376,"date":"2006-08-19T11:58:00","date_gmt":"2006-08-19T10:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/19\/ad-contracorriente-con-bacardi\/"},"modified":"2006-08-19T11:58:00","modified_gmt":"2006-08-19T10:58:00","slug":"ad-contracorriente-con-bacardi","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/08\/19\/ad-contracorriente-con-bacardi\/","title":{"rendered":"[AD] Contracorriente con Bacardi"},"content":{"rendered":"

Despu\u00e9s de ver el \u00faltimo spot de Bacardi<\/a> (puedes ver una versi\u00f3n aqu\u00ed<\/a> \u00bfgrabada en un cine?) he buscado en ad db<\/a> otras marcas de ron para ver por qu\u00e9 se hab\u00eda pasado al humor tan descarado.<\/p>\n

Recuerdo seguro dos spots de esta marca: el chico que se declara<\/a> a una chica a la salida de un bar y el \u00e1ngel que baja al infierno. Adem\u00e1s creo que tambi\u00e9n eran suyo aquel en el que sal\u00eda una hacienda t\u00edpicamente cubana con una chica-novia tir\u00e1ndose de un precipicio y despu\u00e9s ve\u00edamos su famoso murci\u00e9lago<\/a>.<\/p>\n

Pero viendo qu\u00e9 hace Brugal<\/a>, Havana Club<\/a>, Santa Teresa<\/a> y Cacique<\/a>, parece l\u00f3gico que hayan buscado otra v\u00eda para sus anuncios. El origen y antiguedad del producto ya est\u00e1n muy vistos y la alternativa que queda para destacar es la del humor. As\u00ed que nada de rollos cubanos, para vender Cuba Libre Bacardi, nos vamos a Nueva York.<\/p>\n

En el spot, vemos lo que podr\u00eda ser la marat\u00f3n de NY. En un bar est\u00e1n esperando a que pase algo, se oye una conversaci\u00f3n \u00abYo no veo nada\u00bb y la r\u00e9plica \u00abYa lo ver\u00e1s\u00bb. Justo despu\u00e9s, vemos dos hombres disfrazados de pescaditos que se dedican a correr justo en la direcci\u00f3n opuesta a los atletas. Estos salmones (a contracorriente y remontando el r\u00edo) recorren la ciudad seguidos por las miradas de todos (gato y televisi\u00f3n incluidos) para ser recibidos con aplausos por los que estan en el bar (\u00abRiver\u00bb, qu\u00e9 original). \u00bfSer\u00eda una apuesta?<\/p>\n

El slogan espa\u00f1ol es \u00aba tu manera…\u00bb (en el v\u00eddeo se puede ver un \u00abSwimming upstream… you in?\u00bb) y adem\u00e1s tiene un ap\u00e9ndice en el que una chica habla con una cabeza del disfraz y los dos hombres-salmones se miran con una cara entre \u00abme est\u00e1 hablando a mi\u00bb y \u00abqu\u00e9 hace hablando con un disfraz si estoy yo aqu\u00ed\u00bb.<\/p>\n

La cuesti\u00f3n es que Bacardi ha roto con todo lo que estaba haciendo hasta ahora y adem\u00e1s est\u00e1 arrancando con una campa\u00f1a agresiva (creo que he visto el spot m\u00e1s de diez veces en dos d\u00edas, a cada corte all\u00ed est\u00e1n los salmones).<\/p>\n

En este caso, \u00bfcrees que est\u00e1 justificado el cambio?<\/p>\n

Temas relacionados<\/strong>
[AD] Optimismo para fidelizar<\/a>
[AD] \u00abSoy lo que soy\u00bb por Reebok<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de ver el \u00faltimo spot de Bacardi (puedes ver una versi\u00f3n aqu\u00ed \u00bfgrabada en un cine?) he buscado en ad db otras marcas de ron para ver por qu\u00e9 se hab\u00eda pasado al humor tan descarado. Recuerdo seguro dos spots de esta marca: el chico que se declara a una chica a la salida […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2376"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}