{"id":236,"date":"2007-09-18T21:08:42","date_gmt":"2007-09-18T19:08:42","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=236"},"modified":"2026-01-05T14:00:37","modified_gmt":"2026-01-05T13:00:37","slug":"ad-el-primer-contacto","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/09\/18\/ad-el-primer-contacto\/","title":{"rendered":"[AD] El primer contacto"},"content":{"rendered":"

Tres nuevos mensajes llegan a mi buz\u00f3n que me hacen pensar de nuevo en la manera en que las agencias se comunican con los bloggers. Est\u00e1 claro que me alegra estar en la lista de personas a las que enviar informaci\u00f3n pero en estos tres casos hay un pero en los primeros\u00a0mensajes recibidos.<\/p>\n

Empecemos por el que creo es peor: enviar una nota de prensa desde un formulario<\/strong>. As\u00ed lo ha hecho Correoteca<\/a>, sin ni siquiera cambiar el \u00abEstimados Sres\u00bb\u00a0por, al menos un \u00abEstimada Sra\u00bb, poner mi nombre no parece pedir demasiado (de ah\u00ed al spam hay un paso). Tratar tan genericamente\u00a0a los blogs como a los medios no tiene futuro.<\/p>\n

El segundo caso es recurrente (lo coment\u00e9 ya<\/a> para Cruzcampo light) as\u00ed que parece que no aprenden nada: enviar una nota de prensa con varios archivos adjuntos<\/strong>. Ha vuelto a hacerlo Aubyn Group, esta vez para Heineken y un opi que confieso espero ver en persona: \u00a1dice que unos rayos infrarojos protegen la t\u00edpica\u00a0botella verde! Aunque interesante,\u00a0no quita la frialdad al mensaje.<\/p>\n

Y el tercer caso: enviar un mail con la informaci\u00f3n personalizada de la nota<\/strong>. Esto es lo m\u00e1s agradecido, sobretodo si empieza con un \u00abHola Eva\u00bb. As\u00ed ha encabezado su mensaje Rafael<\/a> de www.tablondeanuncios.com<\/a>\u00a0para contarme c\u00f3mo ha arrancado un meme con la intenci\u00f3n de viralizar su nueva herramienta web<\/a>.<\/p>\n

Como ya dije<\/a>, tengo la costumbre de contestar los mensajes y aqu\u00ed tambi\u00e9n me he llevado alguna sorpresa… Pero eso dar\u00eda para otro post.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tres nuevos mensajes llegan a mi buz\u00f3n que me hacen pensar de nuevo en la manera en que las agencias se comunican con los bloggers. Est\u00e1 claro que me alegra estar en la lista de personas a las que enviar informaci\u00f3n pero en estos tres casos hay un pero en los primeros\u00a0mensajes recibidos. Empecemos por […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[190,119,154],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-blogmarketing","tag-marcas-de-bebidas-alcoholicas","tag-marketing-viral"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":35999,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/236\/revisions\/35999"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}