No me atrevo a asegurar que un buen anuncio te haga comprar, pero s\u00ed creo que un buen anuncio se te queda en \u00abalg\u00fan lugar\u00bb de la tu cabecita esperando el momento de \u00abactuar\u00bb. Sabemos que son buenos porque que no podemos dejar de mirar, porque necesitamos saber qu\u00e9 marca se est\u00e1 haciendo un hueco en nuestra cabecita.<\/p>\n
Pero esas campa\u00f1as escasean, ya son pocas las veces que nos quedamos con la boca abierta. Encontrar una perla entre tanta \u00bffalta de creatividad? es cada vez m\u00e1s dif\u00edcil. Vemos cientos (\u00bfmiles?) de spots al d\u00eda, si todos fuesen buenos estar\u00edamos todo el d\u00eda comprando, \u00bfno? O peor, intentando decidir qu\u00e9 marca tenemos que comprar.<\/p>\n
As\u00ed que para mejorar nuestra salud mental, los creativos mezclan alg\u00fan buen anuncio entre muchos malos. \u00c9stos son los que se repiten hasta el aburrimiento y los que llenan nuestras pausas publicitarias hasta hacernos olvidar qu\u00e9 programa est\u00e1bamos viendo.<\/p>\n
Quiz\u00e1 sea una estrategia conspiradora de las grandes marcas para hacer destacar a\u00fan m\u00e1s sus buenos productos. O, mucho m\u00e1s sencillo y l\u00f3gico, que los malos anuncios necesitan repetirse<\/a> porque no son efectivos (v\u00eda How advertising spoiled me<\/a>).<\/p>\n Yo tambi\u00e9n me lo pondr\u00eda en mi pared, junto con alg\u00fan poster<\/a> de Complot<\/a> y algunas l\u00e1minas<\/a> de Excellence<\/a>. Aunque quien deber\u00eda tenerlo presente son los creativos, yo me limito a tener como salvapantallas los anuncios que m\u00e1s me gustan<\/a>.<\/p>\n Ahora mismo, no recuerdo el \u00faltimo anuncio que me ha dejado con la boca abierta… seguramente alguno de coches<\/a>. \u00bfY a ti?<\/p>\n Temas relacionados<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" No me atrevo a asegurar que un buen anuncio te haga comprar, pero s\u00ed creo que un buen anuncio se te queda en \u00abalg\u00fan lugar\u00bb de la tu cabecita esperando el momento de \u00abactuar\u00bb. Sabemos que son buenos porque que no podemos dejar de mirar, porque necesitamos saber qu\u00e9 marca se est\u00e1 haciendo un hueco […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2358","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2358"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2358\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[AD] Publicidad en televisi\u00f3n<\/a>
[AD] Optimismo para fidelizar<\/a><\/p>\n