Ya tenemos aqu\u00ed el verano, con su aire acondicionado a tope y su promesa de vacaciones. As\u00ed que llega el momento de planificar ese viaje lejos del reloj que nos har\u00e1 olvidar por unos d\u00edas qu\u00e9 nos espera al regreso. Para ayudarnos a tomar la decisi\u00f3n de d\u00f3nde ir sin necesidad de tirar un dardo en un mapa (\u00bfalguien puede realmente hacer eso?), las oficinas de turismos se ponen las pilas, tres ejemplos: La Rioja, Madrid y Turqu\u00eda.<\/p>\n
Turqu\u00eda est\u00e1 presente en varias estaciones de Metro con im\u00e1genes id\u00edlicas donde cualquiera quisiera perderse y frases como \u00abLa piscina de agua caliente m\u00e1s gran del mundo\u00bb o \u00abFue construida para preservar la historia y a\u00fan contin\u00faa en servicio\u00bb. El slogan es \u00abDesc\u00fabrela\u00bb.<\/p>\n
Madrid sigue en la l\u00ednea de \u00abLa suma de todos\u00bb, pero con \u00e1ngeles con preciosas alitas en forma de coraz\u00f3n. Dice el spot que el Cielo y la Tierra est\u00e1n en Madrid (supongo que los madrile\u00f1os tambi\u00e9n sabr\u00e1n lo que es el Infierno). En vacaciones se trata de huir de nuestros infiernos particulares, lo tienen muy claro.<\/p>\n
Pero mi campa\u00f1a favorita es de La Rioja. La idea es al menos diferente: ha hecho unos anuncios que podr\u00edan ser trailers de una pel\u00edcula. Los spots (uno<\/a>, dos<\/a> y tres<\/a>) promocionan esta \u00abTierra con nombre de vino\u00bb con narrador en off, final abierto \u00abUna de las miles de historias que viven en La Rioja\u00bb y con la promesa \u00abDescubre la historia completa en www.lariojaturismo.com<\/a>\u00ab.<\/p>\n Una vez dentro, su web te descubre Las tres historias<\/a> de la manera m\u00e1s cinematogr\u00e1fica: sinopsis, ficha t\u00e9cnica y art\u00edstica, curiosidades de rodaje, descargas donde ver los tres spots y el cortometraje completo. Con la promesa cumplida (aunque escondida) nos damos cuenta de que realmente s\u00ed eran trailers.<\/p>\n Temas relacioandos<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Ya tenemos aqu\u00ed el verano, con su aire acondicionado a tope y su promesa de vacaciones. As\u00ed que llega el momento de planificar ese viaje lejos del reloj que nos har\u00e1 olvidar por unos d\u00edas qu\u00e9 nos espera al regreso. Para ayudarnos a tomar la decisi\u00f3n de d\u00f3nde ir sin necesidad de tirar un dardo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2348","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2348"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2348\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[AD] Vender el verano<\/a>
[AD] C\u00f3mo vender al turista<\/a><\/p>\n