{"id":2330,"date":"2006-06-07T22:48:00","date_gmt":"2006-06-07T21:48:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/06\/07\/media-news-s23-06\/"},"modified":"2006-06-07T22:48:00","modified_gmt":"2006-06-07T21:48:00","slug":"media-news-s23-06","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/06\/07\/media-news-s23-06\/","title":{"rendered":"Media News S23 (06)"},"content":{"rendered":"

PUBLICIDAD
Aunque laSexta y el Mundial tendr\u00edan que estar en la parte de Televisi\u00f3n de este Media News, hablemos un poco aqu\u00ed de sus estrategias publicitarias para el Mundial. Las tres cadenas (laSexta, Cuatro y Digital +) se empe\u00f1an en anunciarse como las \u00fanicas donde poder verlo. La mejor apuesta la de laSexta que despu\u00e9s del antenista<\/a> y cantar Op\u00e1<\/a>, ha optado por poner directamente un calendario<\/a> en todos los diarios gratuitos. Mientras, Cuatro tiene las alas de Casillas<\/a> y Canal + a Robinson y la idea de que no se puede ver otro sitio que ah\u00ed. Por cierto que la encuesta de F\u00f3rmula TV da 80% a favor del canal en abierto de Sogecable. El viernes veremos qui\u00e9n gana este culebr\u00f3n<\/a>.<\/p>\n

TELEVISI\u00d3N
Este lunes en \u00ab59 segundos\u00bb se debat\u00eda el tratamiento de la muerte de Roc\u00edo Jurado. La verdad es que pas\u00e9 del resto de programa, pero esta parte no fue en absoluto un debate. Todos coincid\u00edan en que se hab\u00eda superado la barrera \u00e9tica hasta llegar al exceso. \u00bfEntonces por qu\u00e9 se hizo este seguimiento por parte de los programas del coraz\u00f3n? Me quedo con dos frases: \u00abNo porque se venda, hay que comprar\u00bb y \u00abAntes que periodistas, somos personas\u00bb. El resumen lo dio Hilario Pino en \u00abEl intermedio\u00bb de la semana pasada (en mis palabras): la muerte era un hecho noticiable, el resto era s\u00f3lo carnaza para los programas de cr\u00f3nica rosa.<\/p>\n

CINE
Ayer era \u00abel d\u00eda de la Bestia\u00bb y aprovechando la ocaci\u00f3n, se estren\u00f3 \u00abLa profec\u00eda\u00bb. Ocasiones as\u00ed, tan apropiadas y resultonas para una pel\u00edcula hay pocas (s\u00f3lo se me ocurre lo que hizo Trex<\/a>). Es sin duda un buen momento promocional, comparable a otras celebraciones tipo aniversario, pero realmente<\/p>\n

INTERNET
Hace ya d\u00edas que en eTc<\/a> se hablaba de una encuesta que define el perfil de lectores de blogs de marketing y publicidad. Trabajador, estudiante y fan, las tres categor\u00edas que pueden servir para cualquier perfil de blog. Ejemplo: trabajo en la tele, estudio comunicaci\u00f3n audiovisual y veo 18h al d\u00eda la tele.<\/p>\n

Temas relacionados<\/strong>
Media News S22 (06) <\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

PUBLICIDADAunque laSexta y el Mundial tendr\u00edan que estar en la parte de Televisi\u00f3n de este Media News, hablemos un poco aqu\u00ed de sus estrategias publicitarias para el Mundial. Las tres cadenas (laSexta, Cuatro y Digital +) se empe\u00f1an en anunciarse como las \u00fanicas donde poder verlo. La mejor apuesta la de laSexta que despu\u00e9s del […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2330","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2330"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}