Hay veces que buscas una cosa (como un bolet\u00edn de audiencias diario en pdf) y te encuentras con otra (un ranking de anunciantes) casi m\u00e1s interesante. \u00bfLa magia de Google aplicada a la b\u00fasqueda (vida) diaria? Hoy a esto lo llamo un hallazgo (post) interesante.<\/p>\n
En la p\u00e1gina de Sofres<\/a> la \u00fanica informaci\u00f3n de libre acceso de la que ten\u00eda hasta ahora constancia era su ranking, semanal<\/a> y mensual<\/a>. Pero, Google mediante, encontr\u00e9 el otro d\u00eda un Bolet\u00edn de audiencias mensual en pdf que contiene alg\u00fan otro dato interesante. Se puede seguir la evoluci\u00f3n del consumo de televisi\u00f3n por Comunidades Aut\u00f3nomas y por target publicitario, el ranking de programas por cadenas y… \u00a1el de anunciantes!<\/p>\n \u00c9sto s\u00ed es una novedad, poder saber qu\u00e9 marca invierte m\u00e1s en publicidad en televisi\u00f3n. Los datos de mayo<\/a> indican que es Danone quien m\u00e1s GRPs (e inversi\u00f3n) ha conseguido, s\u00f3lo superada por Procter & Gamble en inserciones. Estos dos anunciantes son con diferencia los que se llevan m\u00e1s minutos de publicidad.<\/p>\n Contexto: 1\/ marcas de Danone<\/a>: Danone<\/a> (Activia, Actimel, Danet, Dan\u00edssimo, Danao, Danonino, DanUp, Griego, Sabia, Vitalinea, …), Evian, Lu; 2\/ marcas de P&G<\/a>: Braun, Duracell, Gilette, H&S, Herbal Essences, Lacoste, Max Factor, Oral, Pantene, Pringles, Tampax, Vicks…<\/p>\n Ahora intenta recordar el \u00faltimo bloque de anuncios que hayas visto, \u00bfhab\u00eda alguna de estas marcas? Seguro. Otras que tambi\u00e9n estar\u00edan: L’Oreal, Leche Pascual, Telef\u00f3nica, Reckitt Benckiser<\/a> (Calgonit, Calgon, Airwick, Veet, Harpic, Woolite, Col\u00f3n, Elena, Flor…), Citr\u00f6en y Combinando estas marcas con los programas m\u00e1s vistos, podr\u00edamos hipotetizar una previsi\u00f3n de qu\u00e9 anunciantes saldr\u00edan en qu\u00e9 programa. Adem\u00e1s de saber cu\u00e1nto se han gastado.<\/p>\n Y todo porque se me ocurri\u00f3 poder guardar en pdf las audiencias diarias…<\/p>\n Temas relacionados<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Hay veces que buscas una cosa (como un bolet\u00edn de audiencias diario en pdf) y te encuentras con otra (un ranking de anunciantes) casi m\u00e1s interesante. \u00bfLa magia de Google aplicada a la b\u00fasqueda (vida) diaria? Hoy a esto lo llamo un hallazgo (post) interesante. En la p\u00e1gina de Sofres la \u00fanica informaci\u00f3n de libre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2327","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2327"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Chrysler Jeep).<\/p>\n
[AD] Publicidad en televisi\u00f3n<\/a>
[TV] Los precios de la audiencia<\/a><\/p>\n