{"id":2321,"date":"2006-05-29T20:28:00","date_gmt":"2006-05-29T19:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/29\/www-laura-busca-una-casa\/"},"modified":"2006-05-29T20:28:00","modified_gmt":"2006-05-29T19:28:00","slug":"www-laura-busca-una-casa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/29\/www-laura-busca-una-casa\/","title":{"rendered":"[WWW] Laura busca una casa"},"content":{"rendered":"

Internet tiene algo especial que la diferencia del resto de medios: la magia de la inmediatez. Es r\u00e1pida y hace que las noticias vuelen y se propaguen deprisa. Dos ejemplos, un buen trabajo (Amo a Laura<\/a>) y uno malo (Keli finder<\/a>), de c\u00f3mo esa rapidez puede ser eficaz o no.<\/p>\n

En los dos casos me enter\u00e9 de qu\u00e9 iban las dos campa\u00f1as por alg\u00fan post (siento no recordar ya d\u00f3nde lo le\u00ed primero) y ca\u00ed en la cuenta de la \u00abrepercusi\u00f3n social\u00bb que estaban tomando al leer reportajes en la prensa sobre los creativos de la MTV y del Ministerio de la Vivienda. Pero en realidad s\u00f3lo he mantenido el continuo goteo de informaci\u00f3n con Laura, hasta enterarme de que ha ido apareciendo en Buenafuente<\/a>. De las Keli finder s\u00f3lo le\u00ed un par de posts al inicio de la campa\u00f1a y nunca m\u00e1s se supo.<\/p>\n

Amo a Laura ha estado en boca de todos y si me dices que no sabes de qu\u00e9 te hablo, no te creo. En cambio quiz\u00e1 te est\u00e1s preguntando qu\u00e9 es la Keli finder y si te digo que el logo tiene unas bambas tipo Converse igual no me crees.<\/p>\n

Ayer me enter\u00e9 (v\u00eda \u00a1Vaya tele!<\/a>) del Premio en el Festival El Sol<\/a> (para m\u00ed siempre con un beb\u00e9 ladrador como estandarte) a la Mejor Campa\u00f1a Integral para Tiempo y la MTV. Hoy me leo en el adn<\/a> que este portal inmobiliario cumple ya tres meses sin que haya tenido ning\u00fan \u00e9xito.<\/p>\n

Son dos ejemplos claros de c\u00f3mo unas noticias se propogan y resisten (\u00a1hoy una chica iba tatareando la canci\u00f3n en el Metro!) y c\u00f3mo otras no aguantan lo que hay detr\u00e1s de ellas (han comprado hasta adwords para intentar revivir).<\/p>\n

Quiz\u00e1 la culpa sea del producto anunciado m\u00e1s que de la estrategia.<\/p>\n

Temas relacionados<\/strong>
[AD] Aplaudir lo arriesgado<\/a>
[AD] Postal free para no enviar<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet tiene algo especial que la diferencia del resto de medios: la magia de la inmediatez. Es r\u00e1pida y hace que las noticias vuelen y se propaguen deprisa. Dos ejemplos, un buen trabajo (Amo a Laura) y uno malo (Keli finder), de c\u00f3mo esa rapidez puede ser eficaz o no. En los dos casos me […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2321","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2321\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}