{"id":2310,"date":"2006-05-17T22:58:00","date_gmt":"2006-05-17T21:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/17\/ad-final-de-la-champions\/"},"modified":"2006-05-17T22:58:00","modified_gmt":"2006-05-17T21:58:00","slug":"ad-final-de-la-champions","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/17\/ad-final-de-la-champions\/","title":{"rendered":"[AD] Final de la Champions"},"content":{"rendered":"<p>Acabado ya el partido, con la gente llenando las calles, s\u00f3lo los que no pueden (o no quieren) ir a Canaletes (o lugar de concentraci\u00f3n habitual) siguen viendo la tele. Ma\u00f1ana sabremos los datos de audiencia, pero tenemos como (relativa) referencia la del 2002 (si podemos comparar Bar\u00e7a-Arsenal con Real Madrid-Bayer Leverkusen): 64,3%.<\/p>\n<p>En el adn de hoy <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/05\/www-da-de-internet.html\">otro<\/a> titular llama mi atenci\u00f3n: \u00abUn anuncio de 90 minutos\u00bb. El art\u00edculo empieza comparando el final de la Superbowl con el de la Champions, en los dos casos se trata de un escaparate ideal para las marcas.<\/p>\n<p>Pero, \u00bfa qu\u00e9 coste? 49.236\u20ac por un spot de 20 segundos es lo que han pagado a TVE1 (como no he visto el partido, no s\u00e9 qu\u00e9 marcas han salido), seg\u00fan este diario (una tercera parte m\u00e1s o menos del <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/01\/ad-los-ltimos-anuncios-del-ao-2.html\">\u00faltimo anuncio del a\u00f1o<\/a>). Aunque, como siempre, quien se lleva mayor beneficio (si es que se puede calcular de alguna manera) es el patrocinador. En este caso Nike que lleva su firma en los uniformes de los dos equipos, as\u00ed que ha tenido \u00abun anuncio de 90 minutos\u00bb.<\/p>\n<p>Luego est\u00e1n los que se suben al carro de \u00abla simpat\u00eda por la marca\u00bb y \u00abpatrocinadores m\u00e1s o menos encubiertos\u00bb. Estos aprovechan para felicitar al equipo con anuncios relacionados. Ma\u00f1ana seguro veremos muchos, pero antes del partido hemos podido ver uno de Coca-Cola que animaba al equipo.<\/p>\n<p>En la p\u00e1gina vemos una pizarra t\u00edpica de bar en la que leemos \u00abMen\u00fa del d\u00eda. Arsenal con patatas. Incluido: pan y Coca-Cola\u00bb. Nada m\u00e1s, \u00a1cu\u00e1nto se dice en tan poco!<\/p>\n<p>La noche ser\u00e1 muy larga&#8230;<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/02\/ad-frosties-proveedor-de-energa.html\">[AD] Frosties proveedor de energ\u00eda<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/01\/ad-los-ltimos-anuncios-del-ao-2.html\">[AD] Los \u00faltimos anuncios del a\u00f1o #2<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acabado ya el partido, con la gente llenando las calles, s\u00f3lo los que no pueden (o no quieren) ir a Canaletes (o lugar de concentraci\u00f3n habitual) siguen viendo la tele. Ma\u00f1ana sabremos los datos de audiencia, pero tenemos como (relativa) referencia la del 2002 (si podemos comparar Bar\u00e7a-Arsenal con Real Madrid-Bayer Leverkusen): 64,3%. En el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2310","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2310"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2310\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}