Es demasiado habitual encontrar la misma imagen publicitaria con el \u00fanico \u00abaliciente\u00bb de ver un logo nuevo en cada opi. Y es que si no muestras el producto, o lo dejas en segundo plano, lo que te queda por mostrar es una imagen impresionante (incluyendo cuerpos impresionantes) o frases que llamen la atenci\u00f3n.<\/p>\n
En esta l\u00ednea, hay una nueva campa\u00f1a que prima el texto por encima de la imagen. Es la de Trina Spirit y quiere que seamos positivos: \u00abC\u00e1rgate de optimismo\u00bb. As\u00ed que, adem\u00e1s de publicidad, nos ayuda a no caer en la depresi\u00f3n de nuestra vida cotidiana (al menos la de los j\u00f3venes a quien en teor\u00eda va destinado el producto).<\/p>\n
La l\u00ednea es la misma en todas: negar lo malo y ofrecer un punto de vista difererente y positivo. \u00abNo vas en autob\u00fas, te mueves con ch\u00f3fer\u00bb, \u00abLas obras no son molestas, hacen la ciudad m\u00e1s emocionante\u00bb y, la mejor, \u00abLos pisos no son peque\u00f1os, son coquetos\u00bb.<\/p>\n
Esta en concreto recuerda la de Burger King que tuvo unas vallas hace poco que tambi\u00e9n dec\u00edan, en referencia al tama\u00f1o de la hamburguesa \u00abM\u00e1s grande que tu casa\u00bb.<\/p>\n
Pero sin duda quien m\u00e1s se ha beneficiado de esta psicolog\u00eda barata es Nobel<\/a> y sus contradicciones: \u00abCuando dejo de buscar, encuentro<\/a>\u00ab, \u00abA veces lo m\u00e1s inteligente es hacerse el tonto<\/a>\u00ab, \u00abCuanto m\u00e1s lejos estamos m\u00e1s cerca te tengo<\/a>\u00bb o \u00abLos mejores sue\u00f1os los tengo despierto<\/a>\u00bb han tenido \u00e9xito en postales y todo tipo de art\u00edculos.<\/p>\n Todo ello para conseguir que el usuario se crea que la marca tiene su misma filosof\u00eda y as\u00ed fidelizarla.<\/p>\n Temas relacionados<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Es demasiado habitual encontrar la misma imagen publicitaria con el \u00fanico \u00abaliciente\u00bb de ver un logo nuevo en cada opi. Y es que si no muestras el producto, o lo dejas en segundo plano, lo que te queda por mostrar es una imagen impresionante (incluyendo cuerpos impresionantes) o frases que llamen la atenci\u00f3n. En esta […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[AD] Tres maneras de diferenciarse <\/a>
[AD] Art\u00edculos de merchandising<\/a><\/p>\n