Hace un par de d\u00edas que le\u00ed que un abuelete de 87 era el protagonista de la nueva campa\u00f1a de Coca-Cola. Autom\u00e1ticamente pens\u00e9 \u00abya estamos con la nueva costumbre de romper los esquemas habituales de los modelos\u00bb. Pero despu\u00e9s de haberlo visto, me corrijo y pienso \u00abya estamos con la eterna b\u00fasqueda de la felicidad\u00bb.<\/p>\n
En el spot<\/a> este atleta recorre un estadio hablando de su abuelo y de su bisnieto, de si \u00abdicen que este refresco sirve para limpiar los engranajes\u00bb y de que quiz\u00e1 por eso \u00e9l est\u00e9 as\u00ed de bien, mientras hace gimnasia. Un toque de humor para quitar hierro a los rumores que siempre corren sobre la marca (\u00bfquiz\u00e1 por eso \u00e9l tambi\u00e9n est\u00e9 tan delgado?).<\/p>\n Tambi\u00e9n habla de lo que (seguro) no hace Coca-Cola por el ser humano: \u00abno alarga la vida\u00bb. Pero aunque no es un elixir de la eterna juventud, este spot asegura que s\u00ed que ayuda a conseguir la felicidad. \u00bfSer\u00e1 por el gas o es que realmente hay un \u00abingrediente secreto\u00bb?<\/p>\n En fin, uno de los objetivos de la publicidad es hacernos ver que no podemos estar sin un determinado producto. Nos motivan a comprarlo para saciar alguna de nuestras necesidades en base a la pir\u00e1mide de Maslow<\/a>. En otras palabras, tenerlo nos har\u00eda felices.<\/p>\n Si comes sano (con calcio, soja o lo que toque en estos momentos), si tienes un lugar para ti (de alquiler o con una hipoteca a 50 a\u00f1os), si te llevas bien con la familia, amigos y pareja (a\u00f1adir\u00eda si eres capaz de compaginar los tres y estar online), si tienes un buen trabajo (o un blog tipo EPI<\/a>)… puedes ser feliz.<\/p>\n Pero si haces caso a la Sr. Rushmore, te falta algo para ser muy, muy feliz. No, no es un coche ni un apartamento en playa… \u00a1es beber Coca-Cola!<\/p>\n \u00bfHay algo realmente imprescindible para ser feliz?<\/p>\n Temas relacionados<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Hace un par de d\u00edas que le\u00ed que un abuelete de 87 era el protagonista de la nueva campa\u00f1a de Coca-Cola. Autom\u00e1ticamente pens\u00e9 \u00abya estamos con la nueva costumbre de romper los esquemas habituales de los modelos\u00bb. Pero despu\u00e9s de haberlo visto, me corrijo y pienso \u00abya estamos con la eterna b\u00fasqueda de la felicidad\u00bb. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2296","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[AD] La infidelidad vende<\/a>
[TV] La tele no da la felicidad<\/a><\/p>\n