{"id":2295,"date":"2006-05-01T11:28:00","date_gmt":"2006-05-01T10:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/01\/ad-publicidad-en-television\/"},"modified":"2006-05-01T11:28:00","modified_gmt":"2006-05-01T10:28:00","slug":"ad-publicidad-en-televisin","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/05\/01\/ad-publicidad-en-televisin\/","title":{"rendered":"[AD] Publicidad en televisi\u00f3n"},"content":{"rendered":"

Buscando, imagino que algo para el tema del \u00e9xito de una cadena<\/a>, encontr\u00e9 datos del Observatorio de la publicidad, de la Asociaci\u00f3n Espa\u00f1ola de Aunciantes<\/a> (AEA). Imagino que los de abril saldr\u00e1n pronto, pero los de marzo<\/a> tambi\u00e9n son interesantes. Este informe divide la publicidad en cinco tipolog\u00edas: publicidad (spots), autopromos, avance de programaci\u00f3n, teletiendas y otros.<\/p>\n

* Porcentaje de resto de emisi\u00f3n: el 29,7% de la programaci\u00f3n de TeleCinco fue publicidad (en general), 28% para Antena 3, el 25,5% de Cuatro, 17,5% de TVE1 y el 14,6% de La2.<\/p>\n

* Publicidad (por spots): Antena 3 17,1%, Telecinco 16,5%, TVE1 14,8%, Cuatro 13%, La2 11,8%.<\/p>\n

* Avance de programaci\u00f3n: Cuatro 2,6%, TVE1 2,2%, Antena 3 y La2 2%, TeleCinco 1,8%.<\/p>\n

* Autopromos: Cuatro 0,6%, La2 0,5%, TVE1 y Antena 3 0,2%, TeleCinco 0,1%.<\/p>\n

* Duraci\u00f3n media de los bloques publicitarios: 6,7 minutos (7,2 en primetime).<\/p>\n

* Bloque con mayor n\u00famero de spots: TVE1 con 53 anuncios y 15 minutos de duraci\u00f3n.<\/p>\n

Los datos no enga\u00f1an, pero \u00bfno te parece poco tiempo el que dedican a la autopromo las cadenas? y \u00bfno tienes la sensaci\u00f3n de haber visto m\u00e1s de 15 minutos de anuncios?<\/p>\n

Temas relacionados<\/strong>
[TV] Medir el \u00e9xito de una cadena<\/a>
[TV] Los precios de la audiencia<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buscando, imagino que algo para el tema del \u00e9xito de una cadena, encontr\u00e9 datos del Observatorio de la publicidad, de la Asociaci\u00f3n Espa\u00f1ola de Aunciantes (AEA). Imagino que los de abril saldr\u00e1n pronto, pero los de marzo tambi\u00e9n son interesantes. Este informe divide la publicidad en cinco tipolog\u00edas: publicidad (spots), autopromos, avance de programaci\u00f3n, teletiendas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2295"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2295\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}