{"id":2286,"date":"2006-04-22T13:08:00","date_gmt":"2006-04-22T12:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/22\/ad-soy-lo-que-soy-por-reebok\/"},"modified":"2006-04-22T13:08:00","modified_gmt":"2006-04-22T12:08:00","slug":"ad-soy-lo-que-soy-por-reebok","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/22\/ad-soy-lo-que-soy-por-reebok\/","title":{"rendered":"[AD] "Soy lo que soy" por Reebok"},"content":{"rendered":"

El Metro es siempre una gran fuente de inspiraci\u00f3n. Quiz\u00e1 es porque paso cada d\u00eda una media hora dentro, normalmente esperando, as\u00ed que siempre hay tiempo para mirar los anuncios y pensar un poco. Hace ya un tiempo que han puesto cuatro gr\u00e1ficos de Reebok<\/a> y no he podido verlos en ning\u00fan otro lugar (a parte de su web).<\/p>\n

El primero que vi pens\u00e9 al prime impacto que era ya el poster de \u00abX-men 3\u00bb porque sale Lobezno con sus tres garras. Peor al leer, qued\u00f3 claro que no: la frase \u00ab\u00bfQu\u00e9 quiere decir exactamente \u00abser normal\u00bb?\u00bb y el slogan \u00abI am what I am\u00bb no ten\u00edan siquiera la tipograf\u00eda, no sal\u00eda el logo, no hay nada que indique que se trata de la peli excepto la referencia la Marvel en una esquina (es en peque\u00f1o, pero ya te digo que paso mucho tiempo en el Metro) y, claro, debajo sal\u00eda el logo RBK (man\u00edas de abreviar).<\/p>\n

Mientras bajo las escaleras me pregunto qu\u00e9 relaci\u00f3n puede haber con RBK y la peli y recuerdo que la frase me suena de alguna peli. Y me encuentro con otro, esta vez de 50 cent<\/a>. Aqu\u00ed la frase hace referencia a la ambici\u00f3n: \u00abS\u00e9 que morir\u00e9 buscando algo\u00bb. Un rapero y un mutante… la relaci\u00f3n a\u00fan no est\u00e1 clara.<\/p>\n

Otro d\u00eda descubr\u00ed a Stevie Williams<\/a> que no quer\u00eda ser igual a la gente de su barrio \u00abQuer\u00eda ser diferente\u00bb. Y a Allen Iverson<\/a> que \u00abSer\u00eda incapaz de disciplinar a mis hijos si no soy capaz de disciplinarme a mi mismo\u00bb. As\u00ed que si sumamos un skater y un jugador de la NBA, \u00bfqu\u00e9 tenemos? M\u00fasica y deporte. \u00bfQu\u00e9 pinta aqu\u00ed Lobezno? Supongo que aportar un toque de \u00abser diferente al resto\u00bb y reforzar el slogan.<\/p>\n

Si visitamos el microsite<\/a> de la campa\u00f1a, descubrimos mucho m\u00e1s. Abrimos un libro y encontramos en realidad un \u00e1lbum de familia con biograf\u00edas, v\u00eddeos (traducidos y todo), avatares y fondos de pantalla de los miembros, a los que sumamos Nelly<\/a>, Amelie Mauresmo<\/a>, Miri Ben-Ari<\/a> e Iker Casillas<\/a>. Tenis, basket, futbol, skate, rap y hip-hop… un posicionamiento totalmente contrario al de la exclusividad de Foot locker<\/a>.<\/p>\n

La pregunta que me hago despu\u00e9s de haberlos visto tantas veces es: \u00bfser\u00e1 realmente una campa\u00f1a s\u00f3lo para el Metro?<\/p>\n

Temas relacionados<\/strong>
[AD] Publicidad hecha por famosos<\/a>
[AD] Cuando anuncian tu vida
<\/a>[AD] \u00a1Y si = Easy!<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Metro es siempre una gran fuente de inspiraci\u00f3n. Quiz\u00e1 es porque paso cada d\u00eda una media hora dentro, normalmente esperando, as\u00ed que siempre hay tiempo para mirar los anuncios y pensar un poco. Hace ya un tiempo que han puesto cuatro gr\u00e1ficos de Reebok y no he podido verlos en ning\u00fan otro lugar (a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}