{"id":2276,"date":"2006-04-12T10:28:00","date_gmt":"2006-04-12T09:28:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/12\/tv-tarifas-publicitarias-de-antena-3\/"},"modified":"2006-04-12T10:28:00","modified_gmt":"2006-04-12T09:28:00","slug":"tv-tarifas-publicitarias-de-antena-3","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/12\/tv-tarifas-publicitarias-de-antena-3\/","title":{"rendered":"[TV] Tarifas publicitarias de Antena 3"},"content":{"rendered":"<p><a href=\"http:\/\/www.atresadvertising.com\" target=\"_blank\">atres advertising<\/a> gestiona tanto la publicidad del diario gratuito adn como de Antena 3 (anal\u00f3gica y digital), adem\u00e1s de Onda Cero, Europa FM, MovieRecord y de algunos diarios regionales como Diario de Navarra, de C\u00e1diz o de Sevilla. As\u00ed que despu\u00e9s de mi estudio sobre la <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/03\/ad-diarios-gratuitos.html\">prensa gratuita<\/a>, merece la pena comentar la parrilla publicitaria de Antena 3, tambi\u00e9n para aprovechar que viene en el mismo <a href=\"http:\/\/www.antena3.es\/atresadvertising2005\/documentos\/Tarifas_ATRESadvertising_MayJul20062.pdf\" target=\"_blank\">pdf<\/a>.<\/p>\n<p>La franja m\u00e1s barata sigue siendo la de lunes a viernes de 7.30h a 9h, igualada con la madrugada de lunes a viernes de 2.45h a 3.30h. A estas horas, el spot de 20 segundos (el standard) te sale por 270\u20ac.<\/p>\n<p>La franja m\u00e1s cara es la de \u00abAqu\u00ed no hay quien viva\u00bb, con 24.200\u20ac, los jueves de 21.45h a 23.30h (antes los mi\u00e9rcoles).<\/p>\n<p>En cuanto a los informativos: de 15h a 16h, cada d\u00eda de la semana, un spot son 8.000\u20ac. De 21h a 21.45h de lunes a viernes son 10.300\u20ac; los fines de semana un poco menos, 9.300\u20ac. Noticias III, s\u00f3lo de lunes a viernes de 2h a 2.45h se queda en 490\u20ac.<\/p>\n<p>\u00abBuenafuente\u00bb (12.500\u20ac) queda por encima del Multicine del fin de semana (11.300\u20ac), aunque \u00abHomo zapping\u00bb le pasa por poco (12.600\u20ac).<\/p>\n<p>Mirando el resto de la parrilla teniendo en cuenta que, por l\u00f3gica, los programas m\u00e1s caros son los de m\u00e1s \u00e9xito de la cadena, tenemos que: \u00abLos Simpson\u00bb (13.500\u20ac) valen m\u00e1s que el prime time del viernes (12.600\u20ac) y de los fines de semana (entre 10.600\u20ac y 11.800\u20ac), adem\u00e1s se quedan cerca de \u00abLos hombres de Paco\u00bb (14.000\u20ac).<\/p>\n<p>Los bloques exclusivos (no acabo de entender bien en qu\u00e9 consisten) que venden son para los programas: \u00abAqu\u00ed no hay quien viva\u00bb, \u00abLos Hombres de Paco\u00bb, \u00abHomo Zapping\u00bb, \u00ab\u00bfD\u00f3nde est\u00e1s coraz\u00f3n?\u00bb, \u00abPelopicopata\u00bb, \u00abMis adorables vecinos\u00bb, \u00abSimpsons\u00bb y Noticias I y II.<\/p>\n<p>Como dec\u00edamos hace unos d\u00edas, hay recargo por primera posici\u00f3n, pen\u00faltima y \u00faltima. Adem\u00e1s he descubierto un recargo del 5% por montar una serie de spots intercalados por otros (la t\u00edpica historia que contin\u00faa).<\/p>\n<p>Merece la pena saber por qu\u00e9 nos ponen tantos anuncios y cu\u00e1nto paga una marca para salir en determinados programas. Pero lo m\u00e1s interesante son las acciones nuevas que se inventan las cadenas para cobrar a los anunciantes. Y no me refiero a product placement (ya no ser\u00eda \u00abnuevo\u00bb), sino a cortinillas adaptadas, por ejemplo.<\/p>\n<p>Yo cuando las veo por primera vez me quedo con la boca abierta durante un rato&#8230; luego, claro, me canso de verlo.<\/p>\n<p>Nota mental: buscar tarifas para el resto de cadenas.<\/p>\n<p><strong>Temas relacionados<\/strong><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/02\/tv-los-precios-de-la-audiencia.html\">[TV] Los precios de la audiencia<\/a><br \/><a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/12\/ad-los-ltimos-anuncios-del-ao-2005-1.html\">[AD] Los \u00faltimos anuncios del a\u00f1o 2005 #1<\/a><\/p>\n<p>\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>atres advertising gestiona tanto la publicidad del diario gratuito adn como de Antena 3 (anal\u00f3gica y digital), adem\u00e1s de Onda Cero, Europa FM, MovieRecord y de algunos diarios regionales como Diario de Navarra, de C\u00e1diz o de Sevilla. As\u00ed que despu\u00e9s de mi estudio sobre la prensa gratuita, merece la pena comentar la parrilla publicitaria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2276"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2276\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}