Fidelizar es uno de los objetivos de cualquier marca. Pero cuando el top of mind lo tiene la competencia, el objetivo de la publicidad es entonces convencer al consumidor de que sea infiel a su marca habitual. Se me ocurren dos ejemplos de este tipo de publicidad a raiz de la actual campa\u00f1a de Nordic Mist.<\/p>\n
Burger King VS McDonald’s. Arturo<\/a> nos mostraba hace unas semanas la genial idea<\/a> de Burger King: poner a Ronald McDonald de inc\u00f3gnito en la cola de una de sus tiendas. Con el s\u00edmbolo de la competencia consumiendo sus productos, Burger King nos hace creer que hasta \u00e9l, icono de iconos, prefiere el fast food de su competencia.<\/p>\n Pepsi VS Coca-Cola. Hace ya unos a\u00f1os que Pepsi puso a dos repartidores de refrescos frente a la barra de un bar, uno de Coca-Cola y uno de Pepsi. \u00c9ste le hac\u00eda probar a su compa\u00f1ero su refresco. Aqu\u00ed la infidelidad es menos descarada, pero caer en la tentaci\u00f3n es una forma de infidelidad.<\/p>\n Nordic Mist VS Schweppes. \u00bfLa t\u00f3nica? \u00a1Schweppes! Nordic Mist<\/a> es la apuesta de Coca-Cola por hacerse un hueco en este mercado tan claramente dominado por Schweppes. En la anterior campa\u00f1a creo recordar que usaban algo tipo \u00ab\u00bfPor qu\u00e9 no probarla?\u00bb. Ahora, tambi\u00e9n en un bar y con un barman como demonio tentador, apelan directamente a la infidelidad: \u00abS\u00e9 infiel\u00bb.<\/p>\n El barman le cuenta al cliente la historia de un hombre que juega a las \u00abcocinitas\u00bb con su amante cuando su mujer les interrumpe. \u00c9sta parece que les vaya a echar la bronca, pero al final tambi\u00e9n se llena las manos de harina. Y es que \u00abuna infidelidad te puede salir bien\u00bb.<\/p>\n As\u00ed que cuando le va a retirar la Nordic, el cliente se la queda y la prueba, por si acaso. Esta vez el barman se lleva su comisi\u00f3n.<\/p>\n Temas relacionados<\/strong> \u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Fidelizar es uno de los objetivos de cualquier marca. Pero cuando el top of mind lo tiene la competencia, el objetivo de la publicidad es entonces convencer al consumidor de que sea infiel a su marca habitual. Se me ocurren dos ejemplos de este tipo de publicidad a raiz de la actual campa\u00f1a de Nordic […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2269","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[AD] Aplaudir lo arriesgado<\/a>
[AD] Producto = Marca<\/a><\/p>\n