{"id":2268,"date":"2006-04-01T21:58:00","date_gmt":"2006-04-01T20:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/01\/ad-inventos-de-la-publicidad\/"},"modified":"2006-04-01T21:58:00","modified_gmt":"2006-04-01T20:58:00","slug":"ad-inventos-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2006\/04\/01\/ad-inventos-de-la-publicidad\/","title":{"rendered":"[AD] Inventos de la publicidad"},"content":{"rendered":"

La publicidad, en su af\u00e1n por vender, nos da siempre una idea idealizada de sus productos. Son \u00abinventos\u00bb para mejorar nuestra vida, hacerla m\u00e1s f\u00e1cil, m\u00e1s divertida, m\u00e1s agradable… en definitiva, mejor de la quien no tenga el producto en cuesti\u00f3n. Pero tambi\u00e9n la publicidad vende productos que no existen.<\/p>\n

No me refiero a vendernos caracter\u00edsticas falsas del producto, sino, directamente, un producto que no existe en el mercado, algo que se inventan los creativos para vender el verdadero producto. Mejor un ejemplo pr\u00e1ctico: el nuevo spot de Zurich.<\/p>\n

Bajo el slogan \u00abbecause things happenz\u00bb vemos un navegador de coche que tiene en cuenta la posici\u00f3n de los otros coches para conducir y evitar accidentes. \u00bfC\u00f3mo es que no se ha inventado ya un GPS as\u00ed? En realidad ser\u00eda el final de las aseguradoras, por lo que a Zurich y similares no les ir\u00eda muy bien que se inventase, aunque ellos digan que tienen un \u00abnuevo concepto de seguro\u00bb.<\/p>\n

Y, \u00bfqu\u00e9 me dices de una tienda que cambia de producto cada 4 horas? Entras por la ma\u00f1ana y es una cafeter\u00eda, por la tarde una boutique y por la noche un bar de copas. \u00bfNo es un genial invento para que las tiendas no se queden sin clientes? No s\u00e9 si a las aseguradoras les importa qu\u00e9 tienda aseguran, pero para los empresarios ser\u00eda ideal.<\/p>\n

Estas dos ideas, que me parecen geniales, no existen. En realidad, tampoco tengo claro que sirvan para vender un producto que s\u00ed existe. Las dos son fruto de la imaginaci\u00f3n desbordada de alg\u00fan creativo que quiz\u00e1 deber\u00eda hacerse \u00abalgo innovador\u00bb (no se me ocurre el oficio adecuado) para inventar la tecnolog\u00eda necesaria para que se hagan posible cosas como estas.<\/p>\n

Como m\u00ednimo, yo patentar\u00eda la idea. Quiz\u00e1 en el futuro tambi\u00e9n sea posible recoger una casa con un click, como pasa en un anuncio de coches.<\/p>\n

Temas relacionados<\/strong>
[AD] En busca de la creatividad<\/a><\/p>\n

\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

La publicidad, en su af\u00e1n por vender, nos da siempre una idea idealizada de sus productos. Son \u00abinventos\u00bb para mejorar nuestra vida, hacerla m\u00e1s f\u00e1cil, m\u00e1s divertida, m\u00e1s agradable… en definitiva, mejor de la quien no tenga el producto en cuesti\u00f3n. Pero tambi\u00e9n la publicidad vende productos que no existen. No me refiero a vendernos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-2268","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2268"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}